MOUNTAIN VIEW, California, January 27 /PRNewswire/ --
- Restoring Trust to Email Will Allay the Majority of Email Marketers' Future Concerns
Increased spam and phishing attacks along with further email and image blocking by ISPs top the lists of marketer's concerns for 2009, this according to a recent Goodmail-sponsored survey conducted by JupiterResearch.
The survey asked 202 email marketers which challenges related to the success of their email marketing initiatives over the next twelve months most concerned them. Marketers cited increased spam and phishing attacks as the most pending anxiety, with 53 percent of respondents calling it a top concern in 2009, followed by further email and image blocking by ISPs (45%).
By comparison, survey respondents were less concerned about slowing consumer spending (40%); their ability to stay relevant with subscribers (27%), or securing adequate budget for their programs (16%). Only 11% feel that their email programs are threatened by increased consumer preference for social and mobile communications.
It is telling that marketers are more concerned about challenges related to spam and phishing than they are about sour macroeconomic conditions, said Peter Horan, CEO of Goodmail. As a highly cost-effective and targeted means of communicating with customers, email is increasingly seen as the marketing department's work-horse. But marketers also understand that in order to be effective, their emails must be reliably trusted, delivered and viewable to recipients. CertifiedEmail is their answer.
CertifiedEmail is the ultimate solution for restoring trust in email. A blue ribbon envelope icon, unique to CertifiedEmail messages, lets recipients know that the email really is from the sender it appears to be from and can be trusted. CertifiedEmail is built directly into the recipient's email application, with no downloads or plug-ins required. Available only to senders with the best email practices and consumer reputation, CertifiedEmail messages are also delivered directly to the inbox past content and volume filters with all links and images rendered by default.
For more information, including additional survey results, please visit the Goodmail Web site at www.goodmail.com.
In October 2008, Goodmail commissioned JupiterResearch to conduct a formal survey of email marketing executives. A total of 202 qualified marketers completed the survey. Respondents received an email invitation to participate in the survey, with an attached URL linked to the Web-based survey form. As an incentive, respondents were awarded with frequent flyer points.
About Goodmail Systems
Goodmail Systems is the creator of CertifiedEmail(TM), the industry's standard class of trusted email. CertifiedEmail provides a safe and reliable means for consumers to easily identify authentic email messages from legitimate commercial and non-profit email senders. Each CertifiedEmail is sent with a cryptographically secure token that assures authenticity and is marked in the inbox with a unique blue ribbon envelope icon, enabling consumers to visually distinguish email messages which are real and sent from email senders with whom they have a pre-existing relationship. Available to email senders meeting strict standards for best practices and low complaint rates, it is the only class of e-mail available that assures delivery of all opt-in e-mail messages to the inbox, with links and images automatically rendered intact, yielding measurable improvements in e-mail effectiveness. CertifiedEmail has been adopted by seven of the nation's top 10 email mailbox providers and is in use by 500 commercial, government and non-profit senders. It is supported in North America and Europe by a wide network of email platforms and service providers. For more information, go to www.goodmailsystems.com (businesses) or www.certifiedemail.net (consumers).
For Media: Stephen Gilmore MSL +1-212-468-4056 Stephen.firstname.lastname@example.org For Investors: Jordan Cohen Sr. Director, Industry Relations Goodmail Systems, Inc. +1-650-396-7593 Jordan@goodmailsystems.com
Stephen Gilmore, MSL, +1-212-468-4056, Stephen.email@example.com, for Goodmail Systems, Inc.; For Investors Jordan Cohen, Sr. Director, Industry Relations, Goodmail Systems, Inc., +1-650-396-7593, Jordan@goodmailsystems.com