LONDON, November 5 /PRNewswire/ --

- With Photo

deCarta, the leading supplier of software and services for the Location-Based Services (LBS) industry, today announced the appointment of Armin Fendrich as Vice President of Sales of EMEA (Europe, Middle East Africa). Fendrich will head up deCarta's operations throughout the EMEA region with an emphasis on increasing sales for LBS applications including personal navigation, mobile and fleet-tracking/MRM.


Fendrich joins deCarta from Nokia gate5 GmbH, a software provider of personal navigation services and LBS, where he was Director of PND Sales for EMEA and responsible for OEM software license business and sales as well as relationships with key vendors in the mobile computing and consumer electronics markets. Prior to joining Nokia, Fendrich held the position of Regional Director for Pinnacle Systems, where he successfully grew the business into the market leader for the EMEA region. Fendrich has over twenty years' experience in pan-European sales and marketing for US high-tech companies and has spent two years in the Silicon Valley where he was responsible for the US operation of German-based ELSA AG.

Fendrich commented, deCarta's suite of technologies provides the EMEA market with an unmatched selection of high-performance mobile location-aware technology solutions. With our core server-side, our wireless geospatial expertise, the new connected navigation service and the deCarta Mobile(TM) platform for J2ME and iPhones(TM), we can provide the enabling technology and services for these fast-growing markets. I'm looking forward to expanding deCarta's technology reach, working closely with our partners and building on the company's market success.

Mike Cottle, Vice President of Worldwide Sales of deCarta said, deCarta is well positioned to lead the fastest growing segments of the location-based services market in EMEA including mobile, personal navigation and fleet-tracking. Armin has demonstrated an impressive track record in the navigation and mobile marketplace, along with the ability to manage a regional team. We're exceptionally pleased to have Armin join the deCarta team.

Fendrich will report to Cottle and will be based in Munich, Germany.

About deCarta

deCarta is the leading geospatial software platform that has enabled some of the industry's most successful Location-Based Services (LBS) applications such as those deployed by Verizon, Sprint Nextel, ATT, T-Mobile, Multimap and The company's technology is ideal for high-volume LBS applications in the mobile, personal navigation, connected navigation, enterprise and Internet markets where scalability, speed and reliability are vital. deCarta's solutions are preferred by application developers and service providers who seek to leverage deCarta's unique core strengths of server-side and wireless LBS expertise, and also want the flexibility to customize map styles and self-brand. Some of deCarta's customers and technology partners include Appello, ATX,, Box Telematics, Gearworks,, INRIX, Local Matters, loopt,, Motorola, NAVTEQ, Networks In Motion, Orange, Pelago, Tele Atlas, TeleNav, TeliaSonera AB, toptable, WHERE and World Directories. deCarta is privately held and headquartered in San Jose, California with international offices in the UK, Germany and China.

All companies and products referenced in this press release are the trademarks of their respective owners. (C) 2008 deCarta, Inc. All rights reserved.

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Robert Young (US), Director, Marketing Communications, deCarta, +1-408-625-3567,; or Carey Brock of Porter Novelli, +1-415-975-2200, ext. 275,; or Andreina West, (EMEA) PR Artistry Ltd, +44-1491-639500,, both for deCarta / Photo: NewsCom: , AP Archive: , PRN Photo Desk,