LONDON, March 7, 2011 /PRNewswire/ -- Prominent billing software provider MetraTech Corp. ( http://www.metratech.com/) has announced that it has sponsored a newly-published whitepaper by Innovation Observatory, a leading independent UK-based analyst house.

The whitepaper investigates a subject close to the heart of companies everywhere: how an enterprise should address the rapidly evolving demands of its industry.

Innovation Observatory uses case examples to highlight how innovative companies have separated their IT systems and billing platform (http://www.metratech.com/ ) processes from underlying business rules, and are benefitting as a result. Examples cited include City of Chicago and the DTCC, both of whom currently employ MetraTech enterprise billing systems.

Sponsored by financial services billing ( http://www.metratech.com/Billing-Solutions/Financial-Services-Billing.aspx ) specialist MetraTech, the paper looks at how companies who thrive in fast-moving sectors do so in part by ensuring that every time they need or want to change the way their business works, they aren't constrained by what their IT systems allow them to do. This means that IT systems and billing platforms must no longer be inflexibly "hard-wired" into pre-existing business rules, as has historically been the case.

The paper goes on to recommend that companies clearly define their business strategies and think through how their IT strategies will support them. Innovation Observatory also advises that companies learn from the experiences of others in sectors where there is a fast pace of change in areas such as service innovation, consolidation on both supply and demand sides of a market, and technology improvement.

To read the full paper, visit the website of billing software provider MetraTech. Go to http://www.metratech.com/ for details.