AACHEN, Germany, October 21 /PRNewswire/ -- The North American organizer of the M2M Zone exhibitions, Horizon House Publications, has agreed to join forces with the leading international organization for machine-to-machine communications technology -- the European-based M2M Alliance e.V. -- with the intent of making the massive CeBIT trade show one of the most important European gatherings for the M2M industry.

Under their Joint Marketing Agreement, the M2M Alliance will play an active role in developing content for conferences and Websites, in exchange for preferred pricing for its members at M2M Zone events. Both sides will provide the use of its marketing channels to the other in preparation for CeBIT 2010. CeBIT, which takes place every March in the German city of Hannover, drew more than 350,000 IT and communications professionals in 2009 from a variety of different industries.

Our M2M clients typically sell into several different vertical markets. CeBIT is the only trade show in Europe that draws executives from a number of vertical markets that are crucial to M2M providers, including the automotive industry, healthcare, and telecommunications, just to name a few, says Ivar Bazzy, CEO of Horizon House. The company organizes two M2M Zone exhibitions annually at shows put on by the CTIA -- the leading North American trade association for wireless communication technology.

This agreement goes well beyond the typical trade-media partnership. We welcome the initiative of Horizon House to bring together the American and European M2M Industry. All parts of the M2M value chain are present on CeBIT but distributed across the whole show floor. With this offering, M2M Alliance and Horizon House concentrate the growing M2M industry in a dedicated pavilion. Our members will receive value in the form of preferential pricing and an increased international profile, says Georg Steimel, Board Chairman of the M2M Alliance.

About Horizon House Publications:

Horizon House manages trade-show pavilions, Websites ( www.telecomengine.com, www.m2mzone.com), and e-mail newsletters for the telecommunications and M2M industries through its Telecommunications Media Group division and maintains offices in Norwood, MA USA (near Boston) and London.

About the M2M Alliance:

The M2M Alliance is an open organization whose goals are to enhance innovation and growth of the M2M market. The non-profit organization currently publishes the M2M Journal, as well as its own Websites in English and German (www.m2m-alliance.de). It currently has more than 30 members in eight countries.

SOURCE: Horizon House Publications, Inc.

CONTACT: Rula Salameh, Director, Corporate Communications of Horizon HousePublications, Inc., +1-781-769-9750, ext. 1801, Fax, +1-781-769-4576,rsalameh@horizonhouse.com