LONDON, June 30, 2010 /PRNewswire/ -- With 2010 a big year for sport and sports broadcasting, the IBC2010 conference is dedicating a full day to the topic. Setting the agenda for the day will be a keynote presentation from Manolo Romero, the managing director of Olympic Broadcasting Services.

Romero, who has worked on the coverage of every Olympics since Mexico 1968, now runs host broadcast services on behalf of the International Olympic Committee. He appears at IBC in a session which looks at the past, present and future of Olympics coverage, which will also feature Dave Mazza of NBC, fresh from the challenges of the Vancouver games, and Roger Mosey, the BBC's leader for the 2012 London Olympics.

Sports sessions run through the conference on Saturday 11 September, spanning both the content creation and business streams. Other sessions will look at interactive and online services, a sporting case study, and a look at how stereoscopic 3D could change the face of sport on television. The 3D session will be led by Peter Angell of HBS, the host broadcaster for FIFA World Cup.

Television and live sport were made for each other, and the need to engage audiences has driven many of the technical innovations in our industry, said Michael Lumley, chair of the IBC2010 conference committee. We must give sport the weight it deserves in the conference, and there is no-one better to start the debate than the most powerful man in sports broadcasting: Manolo Romero. His keynote will be a thought-provoking start to an absorbing day.

Saturday 11 September is the sport day in the IBC2010 conference, but related topics are spread through the programme, including showcase presentations, stereoscopic 3D primers and discussions on working with the social media so popular with fans. Three of the finalists in the IBC Innovation Awards, to be presented on Sunday night, are sports projects.

Registration for IBC2010 is now open at IBC takes place on 9 - 14 September 2010 in Amsterdam.

Note to Editors: IBC2010 Conference 9-14 September Exhibition 10-14 September RAI, Amsterdam


CONTACT: Kelly Hyde, audience marketing assistant manager, IBC,, +44(0)207-832-4104