NEW YORK, December 3 /PRNewswire/ --
Medcenter, the multinational healthcare marketing company specializing in the pharmaceutical industry, and WebMD (Nasdaq: WBMD), the leading provider of health information services, today announced the launch of their new professional portal.
This new portal, available at www.medcenter.com/medscape, offers news feed, disease resource centers, the latest medical conference coverage and continuing medical education (CME) on a specialty-specific basis. The site will include health information in both Spanish and Portuguese. The site will feature Medscape's extensive content and editorial resources, and will be marketed through Medcenter's well established physician relationships and associations with prominent medical societies in Latin America, Spain and Portugal.
"We are very pleased with this alliance and we are sure that the credibility, expertise and physician database of Medcenter in Europe and Latin America, together with the brand and extraordinary amount of high-quality medical content from Medscape, will allow us to offer our customers from the pharmaceutical industry the best channel for communicating with physicians," said Carlos Eduardo Reis, CEO, Medcenter.
"Our move into Latin America, Spain and Portugal will enable us to capitalize on the opportunities in these important markets and provide the physicians there with the latest medical information to improve their clinical knowledge," said Wayne Gattinella, President and Chief Executive Officer, WebMD Health Corp. "We are leveraging Medcenter's leading network of physicians and medical association relationships in Latin America, Spain and Portugal to bring Medscape's timely and relevant clinical information to important new markets."
The new site combines the best of both Medscape and Medcenter's current offerings. Medscape delivers original, professional medical content to medical specialists, primary care physicians and other health professionals through its family of specialty specific destinations. Medcenter provides solutions in the areas of Medical Education, Drug Promotion, Consumer Marketing and Market Research through a series of online platforms.
Medcenter is the leading provider of online continuing medical education and pharmaceutical marketing in Latin America, Iberia and the Caribbean. More than 250 medical associations and institutions endorse Medcenter's educational activities. Altogether these associations gather more than 50% of all the physicians of these regions. Medcenter has offices in United States, Spain and Latin America.
Contact: Mariel Aristu Brand & Communications Manager firstname.lastname@example.org +5411-4718-3500 ext 133