LONDON, December 17 /PRNewswire/ --
- Upgrades to Mippin Made in Line With Consumer Demand
Mippin, the free mobile web discovery service from Refresh Mobile, which connects you to your favourite web content on the phone, has revealed their users top handsets for accessing the mobile internet in the run up to this Christmas this year. Nokia is the most popular and accounts for over 50% of all Mippin.com access, whilst the iPhone is showing great momentum, already breaking into the US top 10 Mippin handsets. The Motorola RAZR, KRZR are also proving popular.
The Top 5 handsets with Mippin users by country:
UK US India 1. Sony Ericsson 800 1. Motorola V3 1. Nokia 6030 series 2. Nokia N95 2. Motoroal KRZR 2. Nokia 6600 3. Nokia N73 3. Samsung A870 3. Nokia N70 4. Sony Ericsson 810 4. Nokia 2865i 4. Nokia 2626 Series 5. Sony Ericsson 610 5. Motorola W385m 5. Nokia 3220 Series
"The range of handsets on this list reveals that users with all types of handsets are using the mobile internet." comments Scott Beaumont, co-founder of Mippin. It's not just about users with smartphones on 3G networks. One of our key promises and challenges is to make sure every user, regardless of handset type, gets the best possible experience."
Mippin gives you quick and easy access to thousands of news, blogs, information and lifestyle websites directly from your phone has added a number of new enhancements. The service has been upgraded in response to consumer demand for features, (which is encouraged through a click link accessed from each Mippin.com page). These features include:
Integration with Facebook allowing you to post your favourite articles directly to your profile page
The ability to define your own favourites list (rather than rely on the recent history)
A tailoring for your own country of use - so that you see the titles most popular in your country first in the categories or featured titles, or even in the latest read Mipplet
Enhanced search functionality improving the quality of matches from the Mippin catalogue.
For those trying to find the right mobile handset as a Christmas gift Mippin has created the Mippin mini-gift guide. Just point your phone's web browser to:
The gift guide makes it easy to find mobile phone reviews and other gift inspirations right on your mobile phone.
In just the two months since the launch of Mippin, over three million page views across a wide variety of topics have been consumed. The most popular individual titles include the BBC News, New York Times and also less highly branded sites such as Click Music, Perez Hilton or Blogs on Mobile are gaining significant traction.
The service is being actively used in 124 countries on 1,200 plus types of mobile device. Countries making most use of the service include the UK, US, South Africa, Indonesia and India.
Mippin is subscription free (funded by advertising). On average, people are consuming 15 pages of information at each 'session' when they log in to use Mippin.com and the company has already seen advertising campaigns from top tier early-adopter brands such as Citroen, Renault and Sky.
About Mippin
Mippin makes it easier to find, read and share content from the most popular news and blogs using your mobile internet browser. The services provides quick access to what other people are reading most during the day, and allows you to browse and search for what you want quickly by simply entering the URL of a favourite site.
For online publishers and advertisers, Mippin presents a new way to distribute digital content to millions of mobile phone users globally. Mobile consumers will face less scrolling, clicking and exploring sites that are poorly configured for the mobile's small screen - now they can simply bookmark http://mippin.com in their mobile browser and it becomes a window to the mobile internet.
About Refresh Mobile
Refresh is the company behind the award-winning Mobizines. The firm is backed by Accel, where it joins many of today's best known new technology brands, including Facebook, RealNetworks, WeeWorld, Brightcove and more.
Contact: Justin Baker on +44(0)795-848-7842, Scott Beaumont on +44(0)79-5039-6209 or Prashant Agarwal on +44(0)7930-120-319 at Mippin Global Headquarters, E: info@mippin.com
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