LONDON, July 6 /PRNewswire/ -- ITIS Holdings plc (ITIS) is pleased to announce,
together with their local licencee Traffic Intelligence and cellular operator
SingTel Optus Pty Limited (Optus), the commercial launch of the first nationwide
traffic information system in Australia to use Cellular Floating Vehicle Data
(CFVD). Covering over 70,000 km of roadway, the system will be branded Optus
Traffic View (OTV) and has been available since June 2009.

Using ITIS TrafficScience(TM) CFVD technology, Traffic Intelligence and Optus
are generating traffic information from anonymously processing signalling
information from the Optus mobile network. This is the first commercial
deployment of cellular traffic technology to utilise both 2G and 3G mobile data
and an independent quality report produced by the Australian Research Board
(ARRB) has shown that the system is producing extremely high quality traffic
information. The OTV system is also the first traffic service in Australia to
have its data independently verified for quality.

The OTV system will provide the first nationwide feed of high quality traffic
flow data across Australia and will be used to provide high quality real-time,
historic and predictive traffic information to the Automotive, Mobile and
Government markets.

Commenting, Stuart Marks, Chief Executive of ITIS said: The launch of a
nationwide service in conjunction with Traffic Intelligence and Optus represents
a major achievement for ITIS and demonstrates our ability to successfully
penetrate markets outside the UK. The initial results provided by the ARRB are
very encouraging and serve to show how accurate the ITIS technology can be in
detecting traffic flow information using data from cellular networks.

David Quayle, Managing Director of Traffic Intelligence stated As a result of
the launch of the OTV service, Australian governments and road users now have
access to high quality travel time and congestion information on every major
highway and freeway. This data will be highly beneficial to all road users and
uniquely, does not require any investment in infrastructure by a government
department. Whilst the system was only launched recently, we are already seeing
high levels of interest from both government and businesses.

Scott Mason, Optus Business Marketing Director said, With the launch of Optus
TrafficView, Australian road authorities and traffic planning agencies now have
access to high quality travel time and congestion information on every major
highway and freeway based on information generated from the Optus mobile

About ITIS

ITIS is one of the world's leading traffic information providers, using proven
patent-protected technology to deliver real time, historic and predictive
traffic information to navigation devices, mobile networks, government and
media. For more information on corporate activity or our business in the UK,
please visit For more information on our
international activities, please visit

About Traffic Intelligence

Traffic Intelligence specialises in the commercialisation and implementation of
location based services and telematics systems within Australia and New Zealand.
They are the exclusive licensee in Australia and New Zealand for the ITIS
Holdings Floating Vehicle Data (FVD(R)) and Cellular Floating Vehicle Data
(CFVD(R)) technologies and associated distribution platforms for FVD(R) and
CFVD(R) generated traffic information. For further information visit


SOURCE: ITIS Holdings plc (ITIS)

Contact: Gary Gates, +44(0)161-927-3600,