MADRID, October 13 /PRNewswire/ -- ONDAS Media S.A., the Satellite Radio company for Europe, has today announced that it has entered into a commercial agreement with BMW Group to install satellite radio receivers in its vehicles in Europe. In the future, this will allow BMW's customers to receive the programming diversity, continuous coverage and superior sound quality of ONDAS Media's Satellite Radio throughout Europe.
The deal where both parties have agreed to aim for receivers in BMW vehicles starting in 2012, follows ONDAS Media's announcement earlier this year that it is also to supply and install satellite radio receivers in Nissan and Infiniti vehicles.
According to BMW: "Following its extraordinary success in the USA, we are looking forward to be in a position to offer our customers the same unique listening experience that is Satellite Radio within BMW automobiles in Europe."
As part of the agreement, BMW shall include pre-paid subscriptions to the ONDAS Media Radio Service with BMW vehicles sold or leased during the initial term allowing customers to experience the benefits of Satellite Radio.
"The interest we are seeing from high-caliber automobile manufactures in our unique satellite radio service offering backs up the extensive consumer research we have completed to date," confirms Dave Krueger, CEO of ONDAS Media. "We are now looking at unprecedented numbers of pre-sold, factory-installed satellite radios which will be ready to allow consumers to receive our unique content offering when we launch in 2011."
Through its fully integrated, digital satellite transmission network, ONDAS will broadcast its multi-lingual radio, music, video and data services directly to European consumers in their automobiles, trucks, homes, offices and to their mobile and portable devices. It will provide digital entertainment to 240 million vehicles and up to 600 million European inhabitants on the move 24 hours a day, 7 days a week through more than 150 channels of proprietary and re-distributed music, sports, news, weather, traffic and special interest programming in all the key European languages.
About ONDAS
ONDAS MEDIA S.A. (ONDAS), Europe's premier satellite media company is a pan-European organisation that provides comprehensive digital services for consumers on the move, headquartered in Madrid. ONDAS focuses on delivering unparalleled breadth and depth of media content in superior digital quality to European consumers. With its fully integrated, state-of-the-art digital satellite transmission network, ONDAS intends to broadcast its multi-lingual radio, music, video and data services directly to European consumers in their automobiles, trucks, homes, offices and to their mobile and portable devices.
ONDAS is scheduled to launch its pan-European subscription-based services in 2011. In addition to securing further investment and supporting the necessary regulatory process throughout Europe, ONDAS Media is establishing strategic partnerships with European OEMs. For further information visit http://www.ondasmedia.com
Contact: Mel Betts Grapevine PR Ltd +44-1409-211675 +44-7875-085769 (mob) melanie.betts@grapevinepr.com
Contact: Mel Betts, Grapevine PR Ltd, +44-1409-211675, +44-7875-085769 (mob), melanie.betts@grapevinepr.com
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