BOSTON, November 16, 2010 /PRNewswire/ -- One to One Insights, a division of One to One, a Boston-based digital marketing firm, is hosting a live webinar on November 18th at 11:00 am Eastern time, for financial services firms looking to optimize their clients' online banking experience.
This webinar will evaluate the top ten retail banks in the UK (Barclays, Halifax, HSBC, first direct, Lloyds TSB, Nationwide, NatWest, Santander, The Co-operative Bank, and Yorkshire Bank) in terms of the online customer experience they provide users who are interested in purchasing a Cash ISA (an individual savings account which offers savers special tax advantages).
Research will directly compare the online experience provided by leading banks by scoring each bank, and providing qualitative insights into:
1. Positioning of Cash ISAs on the top 10 banking websites 2. Information relating to Cash ISAs 3. Tools and features related to Cash ISAs 4. Application process for a Cash ISA
This will be an interactive event with Q&A throughout and at the conclusion of the presentation. OTO encourages attendees to come to the webinar with questions and insight into their own online strategy. Please register today at http://www.onetooneinteractive.com/events/webinar/?event=8795&SourceID=07
The webinar will broadcast on Thursday, November 18th at 11 a.m. Eastern Time. Webinar attendees will receive a copy of the webinar free of charge.
Presenter: Dr. Philip Rhodes, Managing Director and Director of Research for One to One Insights When: Thursday, November 18 at 11 a.m. Eastern Time REGISTER HERE http://www.onetooneinteractive.com/events/webinar/?event=8795&SourceID=07
Biography for Dr. Philip Rhodes, Ph.D.
Philip holds a Ph.D. in Information Design from the University of Portsmouth. He has extensive research and teaching experience in hypermedia design and information architecture. He speaks fluent Portuguese, having lived and worked in Brazil. Before joining OTOinsights, he worked with US solution providers Rare Medium and Sapient, as Director of Information Architecture. Specializing in offering user-centric online solutions within the banking, education, and telecommunications sectors. He also taught at several universities in Brazil and the UK, and has been widely published. Philip is both the Managing Director and the Director of Customer Experience Research & Design at One to One Insights, and a Fellow of the Royal Society of Arts.
One to One Insights Overview
Technology innovation continues to create increasingly sophisticated and complex interaction touch points between brands and their customers. A customer's experience with these touch points define what a brand means to them and their continuing engagement with the product or service. One to One Insights helps brands succeed in today's rapidly evolving landscape by providing customer experience research, brand research, neuromarketing research and user-centered design.
One to One Mitchel Ahern Director, Marketing Communications 465 Medford Street Charlestown, MA 02129 p +1-617-425-7362 f +1-617-242-0632 http://www.onetooneinteractive.com
SOURCE: One to One Insights
CONTACT: Mitchel Ahern, Director, Marketing Communications, One to One,+1-617-425-7362, F: +1-617-242-0632