NEW YORK, September 30 /PRNewswire/ --

- Most Innovative Financial Services Technology Finalist Selected for its Unique Business Transaction Management Software

OpTier(R), the leader in Business Transaction Management(TM) (BTM) for the enterprise, today announced that it has been named a finalist for the 2008 Financial Innovation Awards Most Innovative Financial Services Technology Solution. The Financial Innovation Awards recognize financial services organizations and technology providers that demonstrate excellence in one of 22 categories. OpTier's CoreFirst(R) software is one of only five finalists in this technology vendor solution category which recognizes the innovative development of a software package, application or tool set for the financial services industry. Award winners will be announced at a ceremony in London on November 19.

"The Financial Innovation Awards are now firmly established as one of the most prestigious awards ceremonies in the financial services industry," said Chris Ray, director of marketing, events and alumni at the ifs School of Finance. "Entries from organizations across the globe combined with a rigorous judging process mean that those who are shortlisted, and especially those that win one of the award categories, can take pride in having truly excelled in the financial services industry."

CoreFirst is the first and only product to deliver end-to-end visibility of all transactions, across all execution tiers within the IT environment all the time. With CoreFirst's BTM, companies can manage transactions at the point of invocation through to completion, regardless of physical or virtual computing architectures. By uniquely identifying all transactions, OpTier provides a real-time picture of every transaction in order to reduce outages, quickly isolate and repair problems, improve operational efficiency and reduce overall costs.

CoreFirst is particularly valuable for organizations in the financial services sector where failure to immediately meet service level agreements (SLAs) for transactions such as the execution of a trade or payment cut-off time can be extremely costly. CoreFirst also enables organizations to prioritize these transactions so that during times of increased activity, SLAs are still met.

"Several of the world's largest financial services organizations are already realizing the benefits that CoreFirst offers in helping to align IT with the needs of the business," said Israel Mazin, CEO of OpTier. "This recognition by the Financial Innovation Awards is a further testament to the uniqueness, value and quality of our solution and our close work with these demanding organizations as we continue to develop and advance the BTM capabilities of our products."

About ifs School of Finance

The ifs School of Finance is a registered charity incorporated by Royal Charter. We provide financial education to financial services professionals the world over, and to consumers in the UK. The ifs School of Finance also provides a range of Continuing Professional Development services and executive education. With over 80,000 students in 100 different countries, the ifs School of Finance is one of the world's leading providers of financial education.

For further information, please contact Phil Hall (Head of Media, Public Affairs & ifs ProShare at the ifs School of Finance) on 07813004414 or e-mail

About OpTier

OpTier(R) harnesses the power of real business transactions with its unique Business Transaction Management (BTM) software solutions. Our CoreFirst(R) product assures that business transactions flow smoothly within IT applications and infrastructure without bottlenecks or outages, for improved end-user experience and reduced cost. Our Active Context Tracking(TM) (ACT) technology delivers end-to-end visibility -- of all business transactions, across all tiers, all the time -- by continuously discovering the links between IT components and business services. It also prioritizes IT transactions and processes based on business needs, for true IT optimization. For more information, visit

"Active Context Tracking", "Business Transaction Management", CoreFirst, OpTier and the tagline "Putting first things first" are trademarks of OpTier Ltd.

Contacts: Lindsay Diamond Jennifer Barlow or Avi Dines OpTier Schwartz Communications, Inc. +1-212-679-2700 +1-781-684-0770

Web site:

Lindsay Diamond of OpTier, +1-212-679-2700,; Jennifer Barlow or Avi Dines of Schwartz Communications, Inc., +1-781-684-0770,