BOSTON, August 24, 2010 /PRNewswire/ -- OTOinsights (http://www.onetooneinteractive.com/otoinsights/home/), a division of One to One Interactive, Inc. (http://www.onetooneinteractive.com/otocorporate/home/), a Boston-based digital marketing firm, is hosting a live webinar Promoting America State by State: Email Expert Review of Fifty State Tourism Agencies on August 26th at 11 AM Eastern time, to present their latest customer experience research findings on consumer-promotional emails as solicited from the tourism agencies for all fifty United States.
One to One's deep experience serving travel-related brands provide us with unique insight into critiquing and designing engaging promotional email, said webinar presenter Dr. Philip Rhodes, Managing Director for OTOinsights (http://www.onetooneinteractive.com/otoinsights/home/). In this webinar we'll be visiting the State Tourism Agency websites for all fifty states and then signing up for email; then offering expert analysis of the emails we receive over the following ten-day period.
The research goal is to determine customer satisfaction for email sign-up, frequency and quality based on these criteria:
- How does the layout impact user experience - How intuitive is the layout - What is the nature and quality of the content and offers - How likely are users to respond - Does the email engender trust in the user
The webinar will be of particular interest to destination and travel marketers and will help email marketers, CRM marketers, permission marketers as well as brand managers improve the quality of their efforts.
The webinar will broadcast on Thursday, August 26th at 11 a.m. Eastern Time. Webinar attendees will receive a copy of the webinar free of charge.
Register Here: http://www.onetooneinteractive.com/events/webinar/?id=664000098source=01
About OTOinsights:
Technology innovation continues to create increasingly sophisticated and complex interaction touch points between brands and their customers. A customer's experience with these touch points define what a brand means to them and their continuing engagement with the product or service. OTOinsights helps brands succeed in today's rapidly evolving landscape by providing customer experience research, brand research, neuromarketing research and user-centered design.
One to One Interactive: http://www.onetooneinteractive.com
OTOinsights: http://www.otoinsights.com
One to One Interactive, Inc. Mitchel Ahern Director, Marketing Communications 465 Medford Street Charlestown, MA 02129 p +1-617-425-7362 f +1-617-242-0632
SOURCE: One to One Interactive, Inc.
CONTACT: Mitchel Ahern, Director, Marketing Communications of One to OneInteractive, Inc., +1-617-425-7362, Fax, +1-617-242-0632
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