DUBAI, January 15 /PRNewswire/ --

- Distribution Facility to Cash in on US$3 Billion Pharmaceutical Industry Growing at 9% Per Annum

Newly formed pan-Gulf pharmaceutical storage and distribution firm, Pharma World Holdings, is setting up a state of the art facility within the United Arab Emirates, the first ever 3PL pharmaceutical provider in the region, to capitalize on an industry estimated to be worth around $3 billion per annum.

The newly established firm brings a track record of expertise to the region being a 50/50 venture between UAE based Ithmar Capital Fund I and Banaja International Group.

Banaja International Group is the affiliate responsible for the international associations and investments across the MENA region including those ties with the Saudi Import Company, Banaja, one of the leading Saudi based distributors in the Middle East with a heritage of over 60 years in the healthcare market.

The company represents some of the most well-known multinational pharmaceutical and healthcare companies, and has successfully achieved breakthrough objectives since its inception including the attainment of a class 'A' Certification for its Distribution Resource Planning (DRP) system; the only company in the Middle East to achieve such certification.

Ithmar Capital is a regional private equity specialist, which targets exceptional growth capital and buyout opportunities throughout the GCC region and overseas.

Pharma World Holdings provide a one-stop 3PL offering for international as well as local manufacturers. Their purpose designed IT technology makes them capable of accepting orders from manufacturers customers directly, process and ship received orders from their warehousing facility, invoice customers on behalf of the manufacturer and advise manufacturers when to order replacement product while giving customers the option of letting them issue POs on their behalf.

Additionally, the company can handle the return inventory levels and provide outsourcing support for all distribution associated requirements.

Maher Kheder, Business Development Group Director, Pharma World Holdings says: "The traditional distribution model meant foreign manufacturers would supply products through distributors who place and receive orders directly from principal manufacturing facilities. "

"This model lacks flexibility and means that principals need to find a distributor with excellent regional knowledge to optimize the process."

"The Pharma World Holdings system provides an integrative approach that better links principals with distributors, removing layers of inefficiency and improving service quality."

More information: Robyn Creer,, +971-50-395-1995