LONDON, June 5 /PRNewswire/ --
Planalytics Inc., the global leader in Business Weather Intelligence(R), released its May WeatherCall(SM) report highlighting an excellent start to the month, followed by a sharp downturn. The beginning of May showed many positive signs due to favourable weather conditions and sales surged as pent up demand was released after a sluggish April. Temperatures were on the rise heading into the month, and consumers were quick to respond, purchasing warm weather goods such as T-shirts and garden products.
However by mid-May, temperatures started falling and rainfall increased, resulting in a sharp drop in spending activity after a record breaking start to the month. The South and Midlands received the brunt of the rain and gloomy conditions, while Northern England, Scotland and Northern Ireland fared much better. Overall, the year-over-year change in temperature increased by 1.9 degrees from May 2007.
"The mid-month downturn was very disappointing for retailers," commented Steve Speck, Senior Business Meteorologist for Planalytics Europe. "Grey and overcast conditions combined with media headlines focusing on increasing fuel and food prices did nothing to stimulate demand," added Fiona Nott.
Planalytics WeatherCall Report showed positive year-on-year weather driven demand indices for the following product categories on a national level: Horticulture (+75%), Sandals (+29%), Shorts (+15%), Swimwear (+6%).
For more information, contact Planalytics Europe at +44-(0)-20-7321-3715.
About Planalytics Inc.
Planalytics Inc. (www.planalytics.com) is the singular global source of Business Weather Intelligence - the actionable information companies need to understand and optimize the impact of weather on their business. Weather is the most volatile of all external factors affecting business performance and Planalytics helps companies proactively manage this risk. Powered by an unparalleled database of weather's financial and volumetric impacts, proprietary modeling technologies and market-specific expertise, Planalytics' Business Weather Intelligence is essential to any company, in any industry, looking to effectively shape strategies, pinpoint opportunities and make more profitable decisions.
Web site: http://www.planalytics.com
David Frieberg of Planalytics Inc., +1-610-407-2905