LONDON, November 4 /PRNewswire/ --
Planalytics Inc., the global leader in Business Weather Intelligence(R), explained in its October WeatherCall(SM) report that the month was generally typical in terms of breezy and cool conditions. However, inconsistent temperatures and precipitation patterns kept retailers guessing throughout the month. Footwear companies seemed to benefit the most overall, selling items such as boots.
The biggest story of the month was the wintry finale, as snow fell in some parts of England and Wales. This was the first October snowfall in the southeast since 1974 and for central London, since 1934. This caused a large run up in sales for outerwear and cold weather accessories.
As a whole, the chilly October really drove customers into stores to purchase winter items that they might have put off buying in September, stated Tim Morris, Managing Director for Planalytics Europe. Although the year-over-year change was about 1.3 degrees C cooler than last year, there was a brief warm up mid month, followed by the plummeting temperatures at the close of the month. The changeable conditions were enough to confuse retailers and consumers alike.
Planalytics WeatherCall Report showed positive year-on-year weather driven demand indices for the following product categories: Home Insulation Products (+42%), Ladies Winter Wear (+22%), Knitwear (+6%) and Vitamins (+3%).
For more information, contact Planalytics Europe at +44-(0)-20-7321-3715.
About Planalytics Inc.
Planalytics Inc. (http://www.planalytics.com) is the singular global source of Business Weather Intelligence -- the actionable information companies need to understand and optimize the impact of weather on their business. Weather is the most volatile of all external factors affecting business performance and Planalytics helps companies proactively manage this risk. Powered by an unparalleled database of weather's financial and volumetric impacts, proprietary modeling technologies and market-specific expertise, Planalytics' Business Weather Intelligence is essential to any company, in any industry, looking to effectively shape strategies, pinpoint opportunities and make more profitable decisions.
David Frieberg of Planalytics Inc., +1-610-407-2905