WAYNE, Pennsylvania, November 7 /PRNewswire/ --
Planalytics Inc., the global leader in Business Weather Intelligence(SM), stated that many UK retailers would benefit from the seasonable and dry October weather in its monthly WeatherCall(SM) Report released today.
"The UK experienced a good amount of dry weather, particularly in England and Wales, prompting consumers to engage in outdoor activities," commented Scott Bernhardt, Chief Operating Officer for Planalytics. "An earlier onset of cool weather, especially in comparison to last year, also drove demand for winter goods such as coats and knitwear."
Planalytics WeatherCall Report showed positive year-on-year weather driven demand indices for the following product categories: Winter Outerwear (+42%), Ladies Boots (+6%), and Home Insulation Products (+61%).
Overall, October followed a trend first established in August, one of near normal temperatures and below normal rainfall -- an unusual experience in recent years. These conditions reinforced a strong start to the season, creating a more favorable weather driven demand environment versus last year for all except the last half week of the month. Retailers of weather sensitive product should expect such lines to be showing their strongest October like for like performance in four years. Planalytics WeatherCall Report for the UK is available at www.planalytics.com.
About Planalytics, Inc.
Planalytics, Inc. is the singular global source of Business Weather Intelligence(SM) -- the actionable information companies need to understand and optimize the impact of weather on their business. Weather is the most volatile of all external factors affecting business performance and Planalytics helps companies proactively manage the risk. Powered by an unparalleled database of weather's financial and volumetric impacts, proprietary forecasting technologies and market-specific expertise, Planalytics Business Weather Intelligence is essential to any company, in any industry, looking to effectively shape strategies, pinpoint opportunities and make more profitable decisions. To learn how companies such as Campbell Soup Company(R), Cabela's(R), Jamba Juice(R), Meijer(R), Casual Male(R), Tractor Supply Company(R) and others utilize Planalytics business weather intelligence solutions, visit www.planalytics.com.
Web site: http://www.planalytics.com
David Frieberg of Planalytics Inc., +1-610-407-2905