CUPERTINO, California, June 16 /PRNewswire/ --

- Campaign on Play's WAP Portal Bears First Fruit of Strategic Global Alliance Between Mobixell and OgilvyOne

Mobixell, a leading provider of mobile advertising solutions, has been selected by Play, a 3G operator in Poland, to deploy Mobixell's Ad-It(TM) as the platform for its WAP channel. Play and Mobixell have trialled the new advertising service on Play's WAP portal. The campaign ran from March-April, during which time the operator ran 33 different advertising promotions, including a premium campaign designed by Ogilvy Poland to promote the new Motorola MotoROKR E8 handset. The MotoROKR campaign is the first venture undertaken as a global partnership between digital marketing agency, OgilvyOne, and Mobixell. The campaign was implemented by OgilvyAction, the brand activation arm of the Ogilvy Group.

Mobixell is providing Play Mobile with a WAP Advertising solution powered by the Mobixell Ad-It(TM) platform, including: inventory management, trafficking, campaign management, business operation and the Ad Server functions. Ogilvy Poland designed the Motorola campaign which featured on the operator's WAP Portal and has generated an impressive Click Through Rate (CTR) of 4.3% on average, reaching 13% at its highest.

Motorola's Director of Marketing for Central Europe, Ms. Malgorzata Matusiewicz commented: We are extremely excited about the dramatic results achieved by our new music phone campaign. We are already using mobile advertising as part of our ongoing marketing mix for product promotions.

Jonathan MacDonald, Senior Advertising Consultant at OgilvyOne added: Such results will naturally encourage other advertisers to consider diverting part of their digital campaign budget into mobile campaigns, as proving Return on Investment (ROI) from ad campaigns is becoming more important than ever in these uncertain economic times.

According to Avichai Levy, Executive Vice President of Marketing at Mobixell: The next stage of the campaign might involve extending the variety of adverts from WAP banners to include SMS, MMS and video advertising. Given the exceptional results of the WAP adverts in Play, we look forward to seeing the results of multi-media, cross-channel adverts. We hope to have this opportunity with Play Mobile and its active and dynamic customer base.

Public Relations Officer of Play, Marcin Gruszka said: Mobixell's solution enables us to measure and monitor our WAP inventory online and to see the impact of the campaign and compare it to alternative marketing approaches. This activity allows us to see huge potential for mobile advertising and new revenue streams, starting with WAP.

About Mobixell Networks

Mobixell Networks provides a comprehensive range of mobile media solutions to enable service providers to deliver mobile messaging, mobile advertising and mobile TV to over half a billion subscribers worldwide. By partnering with over 300 mobile operators and content players worldwide, including top tier carriers in five continents, Mobixell is helping to create a richer mobile world. Mobixell's solutions focus on enhancing the user experience to increase adoption, encourage customer loyalty, and build on the operators' assets to introduce new revenue streams. Founded in late 2000, Mobixell is a U.S based company with additional offices in the UK, Germany, China and Israel. For more information, visit the company's website at

About Mobile Network Operator Play

Play is the most dynamic developing mobile operator with the largest 3G quick access Internet network in Poland. Currently, from the operator service's which launched in 2007 use over 2 millions of customers and at the end of 2009 Play is to gain another million. Play is also the first operator in Poland where its competitiveness is hugely based on multimedia and 3G technologies.

About OgilvyOne

OgilvyOne Worldwide is the strongest, most experienced and most highly awarded one-to-one marketing network in the world, with over 130 offices in 50 countries. It provides clients with a full range of direct, consulting and interactive services to deliver profitable customer relationships. The roster of clients is equally balanced between global clients including American Express, Cisco, DHL, IBM, Lenovo, Nestle, SAP and Unilever, and leading clients in our local markets. OgilvyOne Worldwide is a unit of The Ogilvy Group, which is part of WPP Group plc (NASDAQ: WPPGY), one of the world's largest communications services groups.

OgilvyAction is the brand activation arm of the Ogilvy Group, a through-the-line marketing services agency with 49 offices in 40 countries. As a through-the-line marketing services agency, OA focuses on both driving sales and building brand equity. OA help clients to win in The Last Mile(TM) the distance a consumer travels between attitude and action.

Media Contacts: Kirsten Scott/ Tim Focas eclat marketing Email: Tel: +44(0)1276-486-000

Media Contacts: Kirsten Scott/ Tim Focas, eclat marketing, Email:, Tel: +44(0)1276-486-000