BURLINGAME, California, August 6, 2010 /PRNewswire/ -- PricewaterhouseCoopers LLP (PwC) is announced as Platinum Sponsor and premier host of the UP 2010 opening day conference featuring the UP 2010 Cloud Computing Awards to be held at the Hyatt Regency San Francisco Airport in Burlingame, CA on November 15, 2010.

The UP 2010 conference and Day 1 event represent an excellent platform for technology business leaders across industries looking for opportunities to leverage cloud computing technologies to further their business strategy.

The opening day (November 15, 2010) physical event will showcase innovative cloud computing technologies and companies in a unique forum, which will culminate in an awards ceremony recognizing innovation and distinction among selected emerging cloud computing providers.

UP 2010 Cloud Computing Awards

The awards are designed to acknowledge the most innovative cloud computing technology companies/products that exist today in the following categories:

- Fastest Growing Cloud Company Award - Efficiency in Technology Award - Most Promising UP Start Cloud Provider - Overall Most Innovative Cloud Computing Provider Award

Finalists and winners will be selected by a panel of judges representing members of Cloudcor's advisory board and will be notified in mid-October. Award winners will be named in each category and the Day 1 event will culminate with an awards ceremony and reception.

How To Participate

Innovative cloud computing providers who would like to be considered for an award are invited to visit the conference website at http://www.up-con.com/cloud-award to find details about the award categories, application and submission processes. Deadline for applications is September 30, 2010.

Access to the San Francisco event is limited due to capacity. Registration is available via the UP 2010 conference site at: http://up-con.com/register

About UP 2010

UP 2010(TM) (15 - 19 November 2010), is the world's first truly hybrid cloud computing conference for business leaders, IT professionals and investors. Conference attendees will be able to attend in person, online or any combination of the two and will immensely benefit from thought provoking conference panels, collaborative workshops, and tutorials, which are selected to cover a range of the hottest topics in Cloud Computing. The conference agenda can be viewed at http://up-con.com/content/program.

SOURCE: PricewaterhouseCoopers LLP

CONTACT: Khazret Sapenov, Cloudcor Inc., +1-510-984-2312,k.sapenov@cloudcor.com