SAN FRANCISCO, April 1 /PRNewswire/ --

- New version of web-based collaborative prototyping tool allows teams to simulate rich Internet functionality in website wireframes and mockups.

Site9, a leading developer of collaborative web development software, today announced at Web2.0 Expo the release of ProtoShare 3.0. The new version of the popular interactive development tool contains many improvements and upgrades to further the collaborative website prototyping process. ProtoShare 3.0 has Rich Internet Application (RIA) simulations, an enhanced collaborative interface, and overall speed and performance improvements.

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With ProtoShare 3.0, website developers can now quickly create interactive wireframes that contain rich Internet functionality, increasing stakeholder understanding with the experience of a real website in the prototyping phase. As websites continue to adopt new technologies that enable richer and more dynamic experiences, developers' need for a more high-fidelity prototype, or simulation, to verify requirements and specifications is in more need than ever. ProtoShare 3.0 allows website development teams the flexibility of creating a prototype that meets their needs, from simple grey-box wireframes to rich, interactive, immersive prototypes that generate the experience of the real website.

ProtoShare 3.0 evolves the way the industry will prototype and develop websites, said Andrew Mottaz, Site9 co-founder and CEO. It brings higher fidelity and collaboration to this critical stage of website development. With the ability to simulate functionality like dynamic popup windows, rich menus, tabbed panels, and more, ProtoShare 3.0 makes it easy for stakeholders to get actively engaged, and better understand the project, at an early stage.

ProtoShare 3.0 also has major performance upgrades as well as a revamped interface that increases collaboration between team members, management, and marketing on their interactive projects. The early feedback facilitates revisions before the web project is further along, when changes are more costly and difficult to implement.

Prototyping and gathering feedback is a difficult but fundamentally necessary process in interactive development, said Matthew Delprado and Dan Putelli, of Ogilvy Interactive Worldwide in Sydney, Australia. With the revamped user interface and the ability to quickly simulate rich Internet functionality, ProtoShare 3.0 makes that process even more efficient and easy. And the fact that ProtoShare is platform independent is also a major bonus for us, as we work with multiple operating systems.

Once integrated in the design process, ProtoShare becomes an essential step to web development as noted by Sony BMG. ProtoShare has become an invaluable tool at Sony BMG as we develop countless websites for our artists. It has reduced development time significantly and the stress that goes along with it. It's the best way to get artists, their management and our internal teams to collaborate on the details of the site and then agree on it before development begins, said Kevin Murray, Senior Director, Online Production at Sony BMG Music Entertainment.

We think ProtoShare 3.0 will drive conversion to the growing market of collaboration in web development, said Site9 co-founder and VP Business Development, Blake D. Johnson. We've made dramatic upgrades to the user interface to make it an extremely fast and user-friendly tool. Even non-technical team members are able to build functioning website prototypes in a few minutes.

ProtoShare 3.0 will be available for general release on Monday, April 6, 2009. Further details including pricing and an online video are available at

About Site9, Inc.:

Founded in 1999 as an interactive agency, Site9 designed and deployed sophisticated e-commerce websites for customers throughout North America. In 2006, Site9 evolved into a software company to address common problems and pain points in the web development process. Fortune 500 companies, leading interactive agencies, and web developers in over 30 countries around the world use ProtoShare's collaborative prototyping to deliver a better website experience in less time. No software required.

Blake D. Johnson, VP Business Development,, +1-503-248-4440, x115. Photo: