SAN DIEGO, December 8 /PRNewswire/ -- Reaction Design, the clean technology chemistry leader, today announced the opening of its new European sales office in the U.K. to serve its growing European customer base. Dr. Christopher Riley brings over 10 years of simulation software sales management experience to the newly created position of European Sales Director.

We are excited that Christopher has joined our company at this critical stage in our growth, stated Bernie Rosenthal, Reaction Design's CEO. His experience and expertise will be a great asset to Reaction Design as we expand in the European market. We have seen the demand for clean combustion systems and fuel technology increase dramatically in the last year and having Christopher close at hand for our European customers will help us to better meet their needs.

Christopher joins Reaction Design following a successful career with DEM Solutions, a developer of discrete element modeling software, as Director of Sales for Europe, Middle East and Asia (EMEA). Prior to his tenure with DEM Solutions, he served in a sales management position for five-years with ANSYS Inc, a provider of simulation driven product development tools. Christopher received his bachelor's degree in chemical engineering from Loughborough University of Technology, and he holds a PhD in Computational Fluid Dynamics from Cranfield University.

Reaction Design represents the pinnacle of innovation, product development and customer support in our industry, says Christopher. It's an honor to join a company with such vision and dedication. I look forward to continuing that tradition and expanding our presence in the European market.

About Reaction Design

Reaction Design, a San Diego-based software supplier, enables transportation manufacturers and energy companies to rapidly achieve their Clean Technology goals by automating the analysis of chemical processes via computer simulation and modeling solutions. Reaction Design is the exclusive developer and distributor of CHEMKIN, the de facto standard for modeling gas-phase and surface chemistry, which provides engineers ultra-fast access to reliable answers that save time and money in the Development process. Reaction Design's world-class engineers, chemists and programmers have expertise that spans multi-scale engineering from the molecule to the production plant. Reaction Design serves more than 350 customers in the commercial, government and academic markets.

Reaction Design can be found online at

CHEMKIN(R), CHEMKIN-PRO(R) and Reaction Design(R) are registered trademarks of Reaction Design. ENERGICO, CHEMKIN-CFD and Model Fuels Consortium are trademarks of Reaction Design. All other trademarks are the property of their respective holders.

SOURCE: Reaction Design

CONTACT: Verly Flores of Reaction Design, +1-858-550-1920; or BarryKatcher of McClenahan Bruer Communications, +1-503-543-1003,, for Reaction Design