MUMBAI, India, November 5 /PRNewswire/ --
- Contract estimated at $500 million (US), unveils new era of connected entertainment with IPTV.
Reliance Communications Ltd. and Microsoft Corp today announced a strategic partnership to deliver a highly connected, personalised TV experience to consumers in India through Reliance's Internet Protocol Television (IPTV) service, which will be powered by the award-winning Microsoft Mediaroom IPTV software platform. The announcement was made by Anil D Ambani, chairman, Reliance Communications, and Steve Ballmer, chief executive officer of Microsoft, at a press event today in Mumbai. Reliance Communications shall have the exclusive deployment right for the platform in India.
Reliance's IPTV service, powered by the Microsoft Mediaroom platform, will allow Reliance to deliver entirely new, connected and personalised TV experiences for Indian consumers, with several advanced features, such as video on demand (VOD), digital video recording (DVR), instant channel changing, and personal media sharing. IPTV subscribers will be able to watch popular standard definition (SD) content as well as high-definition (HD) content -- for the first time in India -- at the click of a button from the comfort of their homes, and enjoy a connected entertainment experience that will soon allow them to watch their favourite shows on their TV or PC. The service will be launched by fiscal end (March 2008).
"As consumers today are becoming more sophisticated, they are demanding more compelling and personalised entertainment to suit their individual needs and preferences," Ambani said. "Until now, TV has been a broadcast, 'one-size-fits-all' experience. Backed by powerful Microsoft Mediaroom software, IPTV promises to offer our subscribers more choice, control and convenience, and at the end of the day, a unique and more satisfying user experience. We're excited to partner with Microsoft to unlock the potential of television and offer Indian subscribers the very best TV and connected entertainment experiences."
"Reliance is about to change the way consumers experience television," Ballmer said. "TV is the only major digital device that has been left out of the networking revolution, and Microsoft and Reliance are now making the TV a first-class citizen in the connected entertainment landscape. By connecting the TV to an intelligent two-way network and adding powerful software, new connected and personalised experiences will become possible here in India."
The IPTV service will also target an area with a great degree of ambiguity, as far as TV content and advertising goes in India. There is, at present, no clear indication of how much of the content and advertising is really reaching the target audience and what the returns for the investments are. A two-way interactive medium can rectify this.
"In addition to the obvious benefit that will come to the consumers, this offering will also benefit the media industry at large," said Ravi Venkatesan, chairman of Microsoft India. "Whether it is the content providers, the platform owners or the advertisers, they will get better value for their money. This is critical for the long-term growth and sustenance of the television industry."
"Reliance Communications is well poised to leverage its next-gen optical fibre network to unleash the 'Connected Digital Home' phenomena," said Prakash Bajpai, president of Home and Enterprise Business at Reliance. "This revolutionary new IPTV will give viewers complete control over home entertainment as well as Internet-enabled information and communication services on an 'always-on' basis."
About Reliance Communications
Reliance Communications Limited founded by the late Shri. Dhirubhai H Ambani (1932-2002) is the flagship company of the Reliance Anil Dhirubhai Ambani Group. The Reliance Anil Dhirubhai Ambani Group currently has a market capitaliation of over Rs. 2,70,000 crore, net worth in excess of Rs. 40,000 crore, cash flows of Rs. 9,000 crore, net profit of Rs. 5,000 crore and zero net debt.
Rated among "Asia's Top 5 Most Valuable Telecom Companies", Reliance Communications is India's foremost and truly integrated telecommunications service provider. The company, with a customer base of over 38 million including over 1.3 million individual overseas retail customers, ranks among the Top 10 Asian Telecom companies by number of customers. Reliance Communications' corporate clientele includes 600 Indian and 250 multinational corporations, and over 200 global carriers.
Reliance Communications has established a pan-India, next generation, integrated (wireless and wireline), convergent (voice, data and video) digital network that is capable of supporting best-of-class services spanning the entire infocomm value chain, covering over 13,000 towns and 500,000 villages. Reliance Communications owns and operates the world's largest next generation IP enabled connectivity infrastructure, comprising over 165,000 kilometers of fibre optic cable systems in India, USA, Europe, Middle East and the Asia Pacific region.
About Microsoft TV
Microsoft TV enables the future of television by helping broadband network operators deliver advanced digital TV services and new connected entertainment experiences to audiences worldwide. Microsoft TV solutions offer a rich, personalised consumer experience while creating new business opportunities for broadband service providers, hardware manufacturers, content creators, advertisers and application developers. Microsoft Mediaroom is Microsoft's award-winning Internet Protocol Television (IPTV) software platform. With Microsoft Mediaroom, service providers can deliver a superior experience, with advanced digital TV features and multimedia capabilities. More information about Microsoft Mediaroom and the opportunity to deliver the best in TV plus all your media in one place is available at http://www.microsoft.com/TV and http://www.microsoftmediaroom.com.
Founded in 1975, Microsoft (Nasdaq: MSFT) is the worldwide leader in software, services and solutions that help people and businesses realise their full potential.
About Microsoft EMEA (Europe, Middle East and Africa)
Microsoft has operated in EMEA since 1982. In the region Microsoft employs more than 13,000 people in 60 subsidiaries, delivering products and services in 138 countries and territories.
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