READING, England, October 8 /PRNewswire/ -- Ricardo Eletro, a Brazilian consumer electronics retailer, has selected Wipro Retail, a leading international IT and business services company, to help the business improve its IT systems to compete in one of the world's largest retail markets.

The retailer, which has over 240 stores across Brazil, wants to improve its IT systems with Wipro Retail, so it can support the company's expansion plans, while improving customer service levels and increasing profitability. Solutions will be built using Oracle's Retail Business Suite.

Rodrigo Nunes, the co-founder of Ricardo Eletro, said, "The adoption of a world-class solution brings the company to a higher level of maturity and management anchored by best practice in retailing. The company is continuing to grow rapidly, and we've recently acquired Lojas Mig, strengthening our position in south-east and north-east regions of Brazil. The introduction of this technology will help support our growth."

Nunes adds, "We must have access to critical business information which will improve our decision making processes across the country. The business needs to realise benefits quickly and the Wipro technology will enable the business to deliver immediate results."

Mike Davies, General Manager, Wipro Retail, said, "Our knowledge within the retail sector provides an insight into how process and technology can be blended to improve a retailer's performance. The selection of Wipro Retail as a preferred partner was based upon our continued ability to deliver high quality technology within retail, along with the experience and pedigree of our consultants. This implementation will support Ricardo Eletro's long term plans for growth."

About Ricardo Eletro

Ricardo Eletro was founded in 1989 by Ricardo Nunes who had one intention - to beat every deal offered by the competition.

In 18 years of operations the company now has 241 stores and 8,500 employees. Ricardo Eletro is continuing to blossom and is growing faster than any other electronic retailer in South America.

http://www.ricardoeletro.com

About Wipro

Wipro is a $5 billion international IT and business services company that delivers measurable value to the world's leading and best-known retailers through the deployment of innovative IT-based solutions.

Our deep industry knowledge is backed by the industry's broadest range of IT services and solutions (from Testing to TIS and ADSM, and from Consulting to BPO), and 90,000+ resources based in Europe, India and Latin America.

Within the overall business, retail is important and continues to grow. 4,000+ people in the vertical are delivering world class services to many of the world's leading retailers. The Enabler acquisition was part of the continuing commitment to the sector.

In short we work with leading retail organisations on their business and IT transformation programs to achieve competitive advantage, in Europe, Americas and APAC.

For more information go to: http://www.wipro.com/retail/ Emma Easterbrook PR Contact Fieldworks Tel: +44(0)1435-873080 Emma@fieldworksmarketing.co.uk http://www.fieldworksmarketing.co.uk Cosima Wagner Marketing & Communications Wipro Retail Tel: +44(0)118-947-9587 Cosima.wagner@wipro.com http://www.wipro.com/retail/retail Investor Contact: Jatin Dalal Jatin.dalal@wipro.com +91-80-25056143 UK: Rahul Kadavakolu rahul.kadavakolu@wipro.com +44-7920205496

Emma Easterbrook, PR Contact, Fieldworks, Tel: +44(0)1435-873080, Emma@fieldworksmarketing.co.uk; Cosima Wagner, Marketing & Communications, Wipro Retail, Tel: +44(0)118-947-9587, Cosima.wagner@wipro.com; Investor Contact: Jatin Dalal, Jatin.dalal@wipro.com, +91-80-25056143; UK: Rahul Kadavakolu, rahul.kadavakolu@wipro.com, +44-7920205496