LONDON, December 3 /PRNewswire/ -- British Gas this week launch EnergySmart, a new online service designed and developed by award winning top 10 digital and brand agency, Rufus Leonard. EnergySmart gives customers the choice to pay only for the energy they use, for the first time. British Gas is the first energy supplier to address customers' concerns about estimated bills, the launch of EnergySmart marks the beginning of the end for estimated energy bills in the UK.

The EnergySmart experience is designed and developed by Rufus Leonard and the Internal Development Team at British Gas (BGIS) to help put customers in control of their energy bills, it's a free service which will give people complete transparency over energy consumption each month. Customers provide gas and electricity meter readings online or by text once a month - only paying for exactly what's used. Additionally Rufus Leonard has designed a Consumption Hub which allows customers to compare usage to previous years and help predict the next bill.

Every British Gas customer signing up to EnergySmart will receive a free electricity cost monitor (retail value of GBP35), which empowers people to see exactly how much electricity their appliances are using. Evidence from early trials suggests that customers using the new EnergySmart service and the electricity monitor could reduce consumption by 12 per cent, saving over GBP110 per year.

Benjamin Braun, Head of Online Services at British Gas said; Estimated bills are one of the biggest dissatisfiers amongst customers. With EnergySmart customers can say goodbye to estimated bills and only pay for what they use by monthly accurate billing. We are committed to provide customers with tools to control and manage their energy consumption online and by text.

Neil Svensen founder and CEO of Rufus Leonard said, EnergySmart gives customers a brand new way of managing their energy usage and bills. It will dramatically change the way customers interact with their energy account in the same way that online banking or self-service check-in has for airlines.

About Rufus Leonard

Rufus Leonard is an award-winning top 10 digital and brand agency. Founded in 1989 by Neil Svensen, the agency now employs over 90 people specialising in digital and brand strategy and communications. For more information about Rufus Leonard, our people and culture, go to

SOURCE: Rufus Leonard Ltd

CONTACT: Deborah Simpson, Public Relations,, Tel +44(0)207-404-4490 or+44(0)7812-353-463