LONDON, August 4 /PRNewswire/ --

The most valuable business asset that you and your sports and leisure facility could own this year will cost you nothing more than your time. Because a ticket to Sports Development Week (SDW, 23-25 September, Birmingham NEC), the UK's primary annual event focused on participation, infrastructure and performance in sport, is completely free when you pre-register at (and avoid the 15 pounds Sterling entry fee when registering at the show).

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Incorporated within Leisure Industry week, this year's SDW will be part of a leisure extravaganza featuring over 450 exhibitors, a plethora of special feature areas and more than 100 education sessions that will showcase of all the products, strategies and latest thinking for sports and leisure professionals.

In addition to presentations by former Olympian Roger Black and ex-footballer turned TV personality Ian Wright, this year's special features programme for SDW includes:

-- The Vittel Sports Arena - a spectacular centrepiece to the show and an excellent vantage point for viewing the daily demonstrations;

-- The Lucozade Sport Fitness Arena - featuring the latest new activity and exercise programmes;

-- The Astral Sky Pool - complete with grandstand seating to enable visitors to watch live coaching sessions and demonstrations in comfort;

-- The Inclusive Fitness Zone - designed to promote inclusive fitness opportunities;

-- Sportsada Mini Olympics - the world's first portable children's multi-sports stadium, where local schools will compete in friendly three-a-side tournaments for football, hockey, netball, cricket and basketball.

On the education front, the SDW programme includes:

-- The sportEX Major Moves in Physical Activity Promotion Conference - illustrating how personal computers, video games, the Internet and wireless communications can be used to promote sport and engage individuals of all ages;

-- The National Sports Conference where the three themes of 'Future destinations - a Vision for Sport in England', 'Creating Culture Change Through Partnerships' and 'The Power of Events' will be presented by some of the biggest names in the sports industry;

-- 'Improving sports performance through strength and conditioning' seminars from the UK Strength & Conditioning Association;

-- The Sport & Exercise Nutrition Conference featuring world renowned expert Professor Asker Jeukendrup, plus other experts in the Lucozade Sport Science Academy;

-- The Wright Foundation exercise referral and rehabilitation forum;

-- The Annual FitPro Business Conference.

To take advantage of this SDW entry money-saving opportunity, simply go to and click the Register for FREE entry button.

-- Sports Development Week - the UK's primary annual event focused on participation, infrastructure and performance in sport - will be held at the NEC, Birmingham, on 23-25 September 2008. Co-located with Leisure Industry Week, Sports Development Week is supported by industry-wide trade associations including Sport England, the Fitness Industry Association (FIA) and the Institute for Sport, Parks and Leisure (ISPAL). Visit for details.

Web site:

Colin Hoskins of Wildish Communications Ltd, +44-01634-832221, Fax +44-01634-832224,, for Sports Development Week; Leisure Industry Week, CMP Information, +44-020-7955-3987; Adam Taylor, Marketing Manager,; Photo: NewsCom:, PRN Photo Desk,