TORONTO, Canada, August 20 /PRNewswire/ -- GuestLogix Inc. ("GuestLogix") (TSX-V:GXI), the leading provider of on-board retail technology and solutions to the airline industry, today announced that Spirit Airlines Inc. ("Spirit"), the largest ultra low-cost carrier in the United States, Latin America and the Caribbean, will be deploying GuestLogix' Mobile Virtual Store(TM) on its domestic and international flights. The selection was made following Spirit's recent aggressive move to remain focused on growing non-ticket revenue and adding customer value in the face of escalating fuel prices.
"Adding value rather than substantially raising fares is paramount to our business model," said Spirit CEO Ben Baldanza. "We are in a better position than any other carrier in the America's to succeed in this volatile environment, and with the GuestLogix solution we can readily adapt our on-board operations to introduce new products and services to secure new revenues and enhance the travel experience for our passengers."
The Spirit deal potentially adds another five million passenger trips annually to GuestLogix' industry leading on-board retail platform, which includes wireless handheld POS devices and integrated software services. Airline operators simply pay for the platform access on a per transaction fee basis.
"We are delighted about this deal with Spirit, as it further demonstrates that airlines are recognizing on-board retail innovation as a key opportunity to drive new profitable revenue streams in the face of rising operating costs," said Tom Douramakos, President and CEO at GuestLogix. "Spirit's decision to implement our Mobile Virtual Store is a testament to the benefits of our platform, specifically its ability to enhance Spirit's in-flight customer service while also strengthening the company's bottom-line results."
The GuestLogix Mobile Virtual Store(TM) enables airlines to become smart and profitable on-board retailers. It optimizes planning and forecasting, facilitates on-board sales transactions and provides rapid intelligence to on-board retail trends to support merchandising, promotions, and logistics. The solution takes all forms of payment, including cash (in multiple currencies), credit cards, loyalty cards, stored value cards, vouchers and coupon sales.
About Spirit Airlines
Spirit Airlines, Inc. (www.spiritair.com) is the largest Ultra Low Cost Carrier (ULCC) in the United States, Latin America and Caribbean. Its all-Airbus fleet, the youngest in the Americas, flies more than 200 daily flights to 43 destinations. The company is based in Miramar, Florida, and employs 2,300 professionals.
GuestLogix (www.guestlogix.com) is the leading provider of on-board retail technology and solutions to the passenger travel industry. Through its proprietary Mobile Virtual Store(TM) platform, the Company provides air, rail and ferry operators the tools and products to become successful on-board retailers, enhance service and drive ancillary revenue growth. With a customer base consisting of world leading airlines such as American Airlines, Delta Air Lines, Ryanair, Germanwings and Alaska Airlines, GuestLogix maintains agreements to serve more than a half billion passenger trips annually.
This news release includes certain forward-looking statements that are based upon current expectations, which involve risks and uncertainties associated with GuestLogix' business and the environment in which the business operates. Any statements contained herein that are not statements of historical facts may be deemed to be forward-looking, including those identified by the expressions "anticipate", "believe", "plan", "estimate", "expect", "intend", and similar expressions to the extent they relate to the Company or its management. The forward-looking statements are not historical facts, but reflect GuestLogix' current expectations regarding future results or events. These forward-looking statements are subject to a number of risks and uncertainties that could cause actual results or events to differ materially from current expectations, including the matters discussed under "Risks and Uncertainties" in the Filing Statement filed on July 14, 2008 with the regulatory authorities. GuestLogix assumes no obligation to update the forward-looking statements, or to update the reasons why actual results could differ from those reflected in the forward-looking statements.
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For further information: Media/Analyst: Josef Zankowicz, VP Marketing & Communications, GuestLogix, +1-647-500-1563, firstname.lastname@example.org; Misty Pinson, Corporate Communications, Spirit Airlines, +1-954-918-9432, email@example.com; Investor: Kristen Dickson, Equicom Group, +1-416- 476-7814, firstname.lastname@example.org
For further information: Media/Analyst: Josef Zankowicz, VP Marketing & Communications, GuestLogix, +1-647-500-1563, email@example.com; Misty Pinson, Corporate Communications, Spirit Airlines, +1-954-918-9432, firstname.lastname@example.org; Investor: Kristen Dickson, Equicom Group, +1-416-476-7814, email@example.com