LONDON, January 14 /PRNewswire/ --

Planalytics Inc. announced today that Stylo Barratt Shoes Limited, a leading footwear retailer in the UK and Ireland, has licensed its Business Weather Intelligence(SM) Platform. Planalytics will provide Stylo Barratt with category level weather-driven demand profiles and projections -- information that helps them better anticipate customer needs and proactively address weather's impact on trading.

"Weather really does influence the mindset of consumers all the way down to what they feel like wearing on their feet," commented Tim Morris, Managing Director for Planalytics Europe. "Through our relationship, Stylo Barratt can effectively plan for the effects of weather variability across its store locations and to make decisions that put products in front of shoppers when they are looking for them, optimizing marketing programs and preserving margins."

Planalytics Business Weather Intelligence Platform enables Stylo Barratt to make both pre-season plans and in-season adjustments. Planalytics Vision(SM), a high-level strategic weather outlook, highlights periods of opportunity and potential risk up to a year ahead. Planalytics Planner(TM), a merchandise planning and allocation tool, incorporates weather-driven demand factors for specific categories and locations. During the season, Stylo Barratt will utilize Planalytics' weekly Executive WeatherBrief(SM), for an analysis of weather's impact the previous week and for near-term projections.

About Stylo Barratt Shoes

Barratts is a trading name of Stylo Barratt Shoes Ltd, which is a wholly owned subsidiary of Stylo plc, based in Bradford, West Yorkshire. Currently operating out of nearly 200 stores across the United Kingdom and Ireland, Barratts is the UK's second largest independent shoe retailer. Stylo plc aims to offer customers fantastic footwear ranges, which represent great value for money for all the family.

About Planalytics

Planalytics Inc. (www.planalytics.com) is the singular global source of Business Weather Intelligence(SM) -- the actionable information companies need to understand and optimize the impact of weather on their business. Weather is the most volatile of all external factors affecting business performance and Planalytics helps companies proactively manage this risk. Powered by an unparalleled database of weather's financial and volumetric impacts, proprietary modeling technologies and market-specific expertise, Planalytics' Business Weather Intelligence is essential to any company, in any industry, looking to effectively shape strategies, pinpoint opportunities and make more profitable decisions.

Web site: http://www.planalytics.com

David Frieberg of Planalytics Inc., +1-610-407-2905, dfrieberg@planalytics.com