NEW YORK, July 21 --
Telmar Group Inc. is pleased to announce an alliance with Cuende Infometrics
S.A., Spain’s leading Outdoor software engineers and developers. Working
with the Cuende organization, Telmar will bring together the best of their
respective Outdoor developments to create and deliver TOPS 2.0 to the
world’s advertisers, agencies and Outdoor operators.
This alliance combines Telmar’s global market penetration, all media
research and software experience with that of the Cuende organization. TOPS 2.0
will be adapted to the measurement systems in any market. The alliance also will
provide consulting services to any groups seeking outdoor measurement solutions.
For the past 10 years Telmar has offered Outdoor Synergy and TOPS 1.0, the
leading Outdoor media planning systems primarily to the U.S. market including
the leading US Outdoor companies such as Clear Channel, JCDecaux and CBS
Outdoor, together with most of the leading media agencies.
In addition, Telmar has been retained by Transit Audit Bureau (TAB) to model
much of the data to be used in the soon to be delivered new Eyes-On US Outdoor
Telmar has always been known for innovation so we are excited to continue this
trend by releasing TOPS 2.0, the first world class Outdoor Media Planning
system. This partnership has all the right ingredients for success and what
makes this even nicer for us and our clients is that we all just love working
together, says Telmar Chairman CEO Stanley Federman.
Established in 1968, Telmar is the leading global supplier of media-planning
software, revenue-management software and consulting services to the media
industry. Telmar serves thousands of users throughout the world including the
leading advertising agencies, advertisers, broadcasters, Internet providers,
publishers, out-of-home operators and researchers from 15 offices worldwide. See
Established in 1991, CUENDE Infometrics designs and develops systems and
research tools particularly in the Outdoor media research field. Cuende has
developed numerous Outdoor research systems serving an impressive client list
including Out of Home Operators: Clear Channel, Cemusa, JCDecaux, Publimedia CBS
Outdoor TTPCabitel-Telefonica, Espacio Media agencies: Carat-Posterscope, Media
Planning Group, Universal-McCann, Initiative, Equmedia XL, Optimedia, CICM, OMD,
MindShare, Arena, Starcom and Zenith Media.
Cuende has also been selected to design and implement the system of audience
measurement in Australia for Outdoor Ads. See www.cuende.com.
Susan Lanzetta, Telmar Group Inc., +1-212-725-3000, firstname.lastname@example.org