HATBORO, Pennsylvania, April 30 /PRNewswire/ --

The Sports Network, the nation's premiere real-time sports wire service, has launched a new site design whose technology and content expansion has received plaudits from within the industry. "It is equivalent to a standing ovation for our technology and content," stated Amanda Manero, spokesperson for the organization, "and our users are not only delighted, flooding us with accolades, but our branded clients have expressed their enthusiasm and appreciation for our bringing their offerings in the world of sports to the next level.

"If being copied is the greatest form of flattery one can achieve on the Internet or elsewhere," she continued, "then we are there. It did not take more than a few days for competitive offerings to emulate many of our new features. And, no, in anticipation of one's next inquiry in this regard, we cannot copyright or patent most of what we do. That is the sad truth."

Rob Dougherty, Director of Production and Design/Web Development, whose team was responsible for most of the design, indicated that small items were given as much priority as ostensible major ones and all, taken together, have included:

-- Larger photos throughout the site, including home page and sport/league landing pages -- Top news headline modules for all major sports on each respective page -- Scoreboards on each major sport page -- Video feed players for NBA and NHL are on their respective landing pages -- Google search box, which includes a TSN web search -- Special event quick-click icons on the home page -- More detailed, and user friendly featured writers section on home page -- Featured writers columns on their respective landing pages are now more defined, and not "floating" -- Expanded advertising space -- now able to pull a 300x250 ad -- Scoreboards are now on the main landing pages that use scoreboards (new design as well) -- New scoreboard on home page -- More space for headlines -- 728 pixel wide ad on each page at the top, combined with a 468 ad below it -- New landing page for more sports page -- New top navigation files (Olympics added as a main directory) -- Inside The Numbers -- Separate top navigation file built specifically for ITN

Regarding Search: "With literally millions of pages of content, our site needed a search option capable of keeping up with the immense volume of information we provide every day, and still be able to find older content, such as archived editorials and news. The Google search box solution is a slam dunk for everyone from the casual college fan to the hardcore academic researcher."

Regarding expanded coverage: "There is no hurdle too high, no border too far and no sport too unimportant for The Sports Network to not evaluate its inclusion in our offerings. Whether it is mixed martial arts, rugby, skiing or soccer, we are constantly working on enhancing and/or adding to what we offer to both other businesses through branding or data feeds and to consumers on our own web site."

About The Sports Network

The Sports Network is the nation's foremost international real-time sports wire service furnishing a plethora of content on a 24/7 basis using state-of-the-art technology. TSN's website, http://www.sportsnetwork.com, contains voluminous proprietary sports news data that is available to its clients as well and includes, but is not limited to, scores, trends, analysis, news, features, statistics, pre and post-game reports, box scores, historical data, and very much more.

Web site: http://www.sportsnetwork.com

Amanda Manero of The Sports Network, +1-215-441-8444, Amanda@sportsnetwork.com