TOKYO, May 26 /PRNewswire/ --
UNIQLOCK has won the 2008 Interactive Grand Prix at the Clio Awards, one of the world's top three international advertising presentations. UNIQLOCK was first launched in June 2007 and now forms a key part of UNIQLO's visual global promotion. This is the second such accolade presented for UNIQLOCK following the One Show Interactive Grand Prix earlier this month.
-UNIQLOCK wins the Clio Awards Interactive Grand Prix
UNIQLOCK, the blog part launched in June 2007 as a key part of the global promotion for the UNIQLO brand, has been presented with the 2008 Clio Awards Interactive Grand Prix. A Clio Awards prize is a true accolade ranking one of the top three in the world along with the Cannes Lions and the One Show advertising festivals.
The Clio Award is the second award won by UNIQLOCK of the top three awards following the One Show Interactive Grand Prix of May 15, 2008. The high level of originality and creativity displayed on UNIQLO's website has been widely praised, winning a total of 18 prizes to date at 7 different advertising awards.
-The Clio Awards
The Clio Awards, managed by the non-profit organization BPI Communications since 1959, are the best-known global advertising, design and interactive awards in the world. The festival is held once a year in New York. Each year over 19,000 entries compete for Gold, Silver and Bronze awards in a total of 10 categories. (URL: http://www.clioawards.com/ )
-UNIQLOCK
UNIQLO blog part, UNIQLOCK first appeared on our home page in June 2007 as part of our polo shirt campaign. UNIQLOCK is a blog part with a built-in clock function. A group of girls wearing UNIQLO clothes introduce their original dance with the screen changing in time with the clock. The overriding aim is to transmit UNIQLO's global view to the world using our MUSIC x DANCE x CLOCK form of communication that can transcend any language barrier. At the same time, our WORLD.UNIQLOCK has become increasingly well known in the Internet world. The WORLD.UNIQLOCK page on our website shows a world map displaying the number and location of users who incorporate UNIQLOCK parts into their own blogs.
When we launched our second cashmere version of UNIQLOCK in October 2007, we had 33,481 blog parts established in 73 countries around the world. We launched our third version of UNIQLOCK blog part, "20 COLOR T", on April 28 in which we express a strange world where live pictures and animation merge. UNIQLO is currently aggressively expanding its global operations in New York and London, Hong Kong, South Korea and China. We will continue to design promotions focusing on our key "global" theme.
Contact: Keiko Yamamoto PR Team UNIQLO CO., LTD. Tel: +81-3-6272-0960 (weekdays 10.00 - 18.00 Japan Time) E-mail: KYamamoto@uniqlo.co.jp
Web site: http://www.clioawards.com
Keiko Yamamoto, PR Team, UNIQLO CO., LTD., +81-3-6272-0960 (weekdays 10.00 - 18.00 Japan Time), KYamamoto@uniqlo.co.jp
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