CAMBRIDGE, Massachusetts, July 8 /PRNewswire/ --

In Italy's telecom market, video revenue will triple its share of total revenue
by 2014, presenting a US$4.4 billion revenue opportunity for operators,
according to a new report from Pyramid Research (, the telecom
research arm of the Light Reading Communications Network (

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Italy's pay-TV market generated US$2.9 billion, with 5.6 million subscriptions
at the end of 2008, notes Stela Bokun, analyst at Pyramid Research and author of
the report. There were 863,000 IPTV accounts in Italy at year-end and the number
is expected to grow at a CAGR of 29 percent in the 2009 to 2014 period,
translating into a cumulative US$4.4 billion revenue opportunity for operators,
Bokun says. Advanced mobile data services will also see high adoption rates. The
number of mobile TV accounts is expected to grow at a high CAGR (21 percent in
2009 to 2014); this service is likely to generate a cumulative US$3.7 billion in
the same period, she explains.

Italy is also experiencing one of the highest 3G adoption rates in Western
Europe; in fact, Italian 3G subscribers accounted for 34 percent of the
country's total mobile subscriber pool at year-end 2008, Bokun says. Italy will
likely maintain its leadership in 3G adoption in Europe, reaching a 3G
penetration of 82 percent in 2014, she adds. Italian market presents a fertile
land for new models of mobile handsets, given the high 3G penetration levels and
the customers' affinity for advanced data services witnessed in this country.
Pyramid expects 4G to be introduced in the Italian market by 2011.

Communications Markets in Italy is part of Pyramid Research's Europe Country
Intelligence Report Series. Pyramid Research's premium Country Intelligence
Reports are the industry's best available analysis on market trends, regulatory
environments, and competitive dynamics for 60 countries worldwide. Download an
excerpt of this report here:

Communications Markets in Italy is priced at US$990 and can be purchased online
here: or through Dave
Williams via email at or telephone at +1-858-485-8870.

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About Pyramid Research

Pyramid Research ( offers practical solutions to the complex
demands our clients face in the telecommunications, media and technology
industries. Our analysis is uniquely positioned at the intersection of emerging
markets, emerging technologies and emerging business models, powered by the
bottom-up methodology of our market forecasts for over 100 countries-a
distinction that has remained unmatched for more than 25 years. As the telecom
research arm of the Light Reading Communications Network, Pyramid Research works
with Heavy Reading, providing the communications industry's most comprehensive
market data, trusted research and insightful technology analysis.

About Light Reading

Founded in 2000, Light Reading ( is the leading online
media, research, and focused event company serving the US$3 trillion worldwide
communications market. is the ultimate source for technology
and financial analysis of the communications industry, leading the media sector
in terms of traffic, content, and reputation. Light Reading's research arms,
Heavy Reading and Pyramid Research, provide the most comprehensive
communications research, market data, and technology analysis in close to 100
markets around the world. Light Reading produces nearly 20 targeted
communications events including TelcoTV, Ethernet Expo New York and Ethernet
Expo London, The Tower Summit @ CTIA, and Optical Expo, as well as focused
one-day events tailored for cable, mobile, and wireline executives. Light
Reading was acquired by United Business Media in August 2005 and operates as a
unit of TechWeb.

About TechWeb

TechWeb (, the global leader in business technology
media, is an innovative business focused on serving the needs of technology
decision-makers and marketers worldwide. TechWeb produces the most respected and
consumed media brands in the business technology market. Today, more than 13.3
million* business technology professionals actively engage in our communities
created around our global face-to-face events, Interop, Web 2.0, Black Hat, and
VoiceCon; online resources such as the TechWeb Network, Light Reading,
Intelligent Enterprise,,, and The Financial
Technology Network; and the market leading, award-winning InformationWeek,
TechNet Magazine, MSDN Magazine, and Wall Street Technology magazines. TechWeb
also provides end-to-end services including next-generation performance
marketing, integrated media, research, and analyst services. TechWeb is a
division of United Business Media, a global provider of news distribution and
specialist information services with a market capitalization of more than US$2.5

*13.3 million business decision-makers: based on number of monthly connections

About United Business Media Limited

UBM (UBM.L) focuses on two principal activities: worldwide information
distribution, targeting and monitoring; and, the development and monetization of
B2B communities and markets. UBM's businesses inform markets and serve
professional commercial communities - from doctors to game developers, from
journalists to jewelry traders, from farmers to pharmacists - with integrated
events, online, print and business information products. Our 6,500 staff in more
than 30 countries are organized into specialist teams that serve these
communities, bringing buyers and sellers together, helping them to do business
and their markets to work effectively and efficiently. For more information, go

Press contact: Jennifer Baker +1-617-871-1910

SOURCE: Pyramid Research

Jennifer Baker, Pyramid Research, +1-617-871-1910,