SAN JOSE, California, June 23, 2010 /PRNewswire/ -- Vodafone Roaming Services has selected Roamware Inc., a leading provider of mobile roaming solutions, to provide its Network Traffic Redirection (NTR) service as part of a wider managed traffic solution on Vodafone's roaming hub. NTR, also known as 'traffic steering,' is an innovative solution that enables mobile operators to proactively influence their outbound roamers' choice of mobile network based on signalling information.

NTR enables operators to steer international traffic to partners with higher quality of service and lower inter-operator tariffs (IOT) resulting in optimum customer experience, lower costs for end-users and increased margins and revenues for mobile carriers. Customers are expecting the same quality of service at home and abroad. Previously, operators had little or no control over which network their customers connect to. With traffic redirection, operators are able to steer traffic to a network that provides voice and data services at a quality and price their customers demand, said Richard Grohol, Executive Vice President, Worldwide Field Operations at Roamware.

Roamware's NTR will form the basis of Vodafone Roaming Services' innovative modular steering solution. Vodafone's roaming hub members will be able to deploy network-based steering, SIM-based steering, or a fully integrated combination of both methods. The managed service will give hub members unprecedented flexibility and success rates in directing traffic to any of their roaming partners.

NTR, installed in over 200 networks globally, is one of many Roamware patented innovations in roaming and provides the home operator with complete control over its outbound roaming traffic through the use of a number of flexible and configurable parameters. Subscriber profiles can be used to drive the selection of the appropriate preferred network. For example, prepaid and post-paid roamers may require different networks and identification of GPRS, MMS or BlackBerry, which will result in redirection to an operator that supports these services.

About Roamware, Inc.

Roamware, Inc. is the leading provider of roaming and mobile financial services solutions. The company is the global leader in mobile roaming solutions with an estimated 60 per cent market share of the voice and data roaming segments for GSM, 3G and CDMA technology platforms. Roamware m-commerce and mobile banking solutions have been successfully deployed by major banks and global operators around the world, including: Vodafone, Permanent TSB and Bank of Ireland. Its solutions range from credit transfers, international remittance, person to person transactions to top-up and bill payment. Roamware solutions are deployed across 146 countries with over 400 global mobile operator networks as customers. The company is headquartered in San Jose with operations in Brussels, Dubai, Bangalore, Mumbai, New Delhi, Singapore, Dublin, Johannesburg, Amman and Hong Kong.

SOURCE: Roamware

CONTACT: Abraham Punnoose, VP, Marketing Business Development ofRoamware, Inc., +91-99679-27777,; or VojtechHorna in EMEA, +44-207-282-2901,, or Michelle Sabolichin the USA, Tel: +1-415-593-1400,, both ofAtomic PR for Roamware, Inc.; or Neha Merchant of Gutenberg PR in India,+91-98204-54541,, for Roamware, Inc.