LONDON, September 30 /PRNewswire/ -- In a move aimed at taking full advantage of Korea's extraordinary digital infrastructure, Warner Bros. today announced plans to become the first Hollywood studio to make movies available through video-on-demand two weeks before the DVD release in Korea.

The announcement today was made by Thomas Gewecke, President, Warner Bros. Digital Distribution.

"Korea is the ideal market for us to expand our digital distribution strategy," said Gewecke. "There is already a broad base of consumers who are immersed in technology and very comfortable getting movies through video-on-demand or similar services, and I am proud of the team that made it possible for us to be the first U.S. studio to offer this service to fans of Warner Bros. movies in Korea."

Warner plans to launch a test in Korea in the coming weeks, making new release titles available through video-on-demand two weeks before the DVD release. Specific titles will be announced as they become available.

"More than 94% of the households in South Korea have broadband connections," added Henry Cho, Director, South Korea Warner Bros. Digital Distribution. "This new service is just one of the ways Warner Bros. is offering more convenience and choices that fit people's lifestyles."

Additionally, providing reliable, high quality, legitimate digital product to consumers on a timely basis is part of the Studio's efforts to compete with piracy.

"According to the Korean Film Council, more than 47% of people surveyed said they had downloaded movies from the Internet at least once," said Harrison Lee, Managing Director, Warner Home Video Korea. "This combined with an advanced digital infrastructure makes Korea the perfect market for us to test this service since many Korean consumers are already in the habit of getting their movies digitally."

About Warner Bros. Digital Distribution

Warner Bros. Digital Distribution (WBDD) was founded in October 2005 to manage Warner Bros. Home Entertainment Group's electronic distribution streams over existing, new and emerging digital platforms, including pay-per-view, electronic sell-through, transactional video-on-demand, subscription video-on-demand, wireless and more. WBDD also oversees the WBHEG's worldwide digital strategy, partnerships in digital services and emerging new clients and business activities in the digital space.

About Warner Bros. Home Entertainment Group

Warner Bros. Home Entertainment Group brings together Warner Bros. Entertainment's home video, digital distribution, interactive entertainment/videogames, direct-to-DVD production, technical operations and anti-piracy businesses in order to maximize current and next-generation distribution scenarios. WBHEG is responsible for the global distribution of content through DVD, electronic sell-through and transactional VOD, and delivery of theatrical content to wireless and online channels, and is also a significant worldwide publisher for both internal and third party videogame titles.

Contact: Deb Lincoln, Warner Bros. Home Entertainment Group, Deborah.lincoln@warnerbros.com, +44(0)20-7984-5033