MUMBAI, India, January 20 /PRNewswire/ -- The growing residential water treatment systems market in India, estimated to have a potential of nearly INR 15 billion, has new participants vying with well-established participants for a slice of this lucrative market. Contaminated water is still a menace in India, with scant regard for environmental standards and the inability of cash-crunched municipalities to effectively treat the piped potable water supplied to consumers. To add to consumers' water woes, naturally occurring salts and metals in the water are compelling them to purchase and use point-of-use water treatment systems.

New analysis from Frost Sullivan (http://www.environmental.frost.com), Strategic Analysis of the Indian Residential Water Treatment Systems Market, finds that the market earned revenues of INR 16486.00 million in 2007 and estimates this to reach INR 41202.50 million in 2012.

If you are interested in a virtual brochure, which provides manufacturers, end users, and other industry participants with an overview of the strategic analysis of the Indian residential water treatment systems market, then send an e-mail to Ravinder Kaur/ Nimisha Iyer, Corporate Communications, at ravinder.kaur@frost.com/ niyer@frost.com, with your full name, company name, title, telephone number, company e-mail address, company website, city, state and country. Upon receipt of the above information, an overview will be sent to you by e-mail.

Indians have become more health and hygiene conscious with a growing awareness that mere boiling of water is not enough to remove dissolved salts and metals detrimental to their health, says Frost Sullivan Industry Analyst Sasidhar Chidanamarri. UV-based systems which dominated the market earlier are now being overtaken by reverse osmosis (RO)-based systems, which are growing at a significant pace.

The point-of-use counter tops system goes a step ahead with its purifying abilities, by removing microbes and dissolved contaminants, compared to the conventional ceramic/candle/drip filters. As a result, this market is attracting new participants. The market for traditional candle filters was already hit by the ultraviolet-based systems and now, the new RO-based system is expected to snuff out whatever remains of the candle filter market.

On the other hand, there is a dearth of timely and efficient after-sales support in both the organized and unorganized segments. Several small and regional participants, especially, lack quality and reliability, though their products are inexpensive. There should be greater focus on after-sales service and personnel training to efficiently handle consumer complaints.

Strategic Analysis of the Indian Residential Water Treatment Systems Market is part of the Environmental Growth Partnership Service program, which also includes research in the following markets: waste management services, water and wastewater treatment equipment, and air pollution control equipment. All research services included in subscriptions provide detailed market opportunities and industry trends that have been evaluated following extensive interviews with market participants. Interviews with the press are available.

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Contact: Ravinder Kaur Corporate Communications - South Asia P: +91-44-42044760 F: +91-44-24314264 E: ravinder.kaur@frost.com Tanu Chopra Corporate Communications - Middle East P: +91-22-4001-3437 F: +91-22-2832-4713 E: tanuc@frost.com Nimisha Iyer Corporate Communications - South Asia Middle East P: +91-44-4001-3404 F: +91-22-2832-4713 E: niyer@frost.com http://www.frost.com

Contact: Ravinder Kaur, Corporate Communications - South Asia, P: +91-44-42044760, F: +91-44-24314264, E: ravinder.kaur@frost.com; Tanu Chopra, Corporate Communications - Middle East, P: +91-22-4001-3437, F: +91-22-2832-4713, E: tanuc@frost.com; Nimisha Iyer, Corporate Communications - South Asia Middle East, P: +91-44-4001-3404, F: +91-22-2832-4713, E: niyer@frost.com