LONDON, April 3 /PRNewswire/ -- ?What If! - the world's largest independent innovation company - announced today the acquisition of leading digital strategy & innovation consultancy Fathom Partners. Bringing together their people and expertise in the areas of technology, media and telecoms, the new division will fall under the banner of ?What If! Digital.
This will be ?What If!'s first acquisition and signals a new chapter of growth and area expertise for the company. Matt Kingdon Chairman of ?What If! said;
"We (Fathom and ?What If!) found ourselves bumping into each other at various client engagements and pitches. We quickly discovered that we had similar values and a similar passion for innovation and that we had different and complementary ways of going about it. We spoke to some of our mutual clients and they told us that a joined up offering, balancing proven innovation techniques, consumer-focus, technical expertise and business case development, would be really valuable - so we decided to collaborate.
This is an exciting time for us and for our clients too. I have great admiration for the Fathom team and I'm excited about the strength of our collective offering. Now we can bump into each other over a cup of tea. With the combination of innovation skills and rigorous digital expertise, we can help our clients conquer the digital innovation agenda together."
Harry Blundun and Harry Hobson, partners at Fathom, said:
"We help clients use digital technology to grow - by creating new products and services, by developing new strategies and by delivering new customer experiences. In joining forces with ?What If! we are creating a multi-disciplinary team with a wealth of digital experience and a proven approach to innovation. Our combined offering is designed to give clients everything they need to use digital to grow - we are tremendously excited about our future together!"
The team will work worldwide and have already begun work on several pitches and projects.
More about ?What If!
Co-founders Matt Kingdon and Dave Allan opened the doors to ?What If! in 1992. Today ?What If! is a GBP30m company and global team of 300, with offices in London, Manchester, New York and Shanghai. Working in over 40 countries with many of the world's most admired companies and government departments. ?What If! also have a dedicated social innovation foundation which supports social entrepreneurs and innovators.
?What If! Clients include AstraZeneca, Lexus, Sky, Samsung, Unilever, Coca Cola, BP, Cadbury Schweppes, Shell, BT, British Airways, British Gas, Sainsbury's, LG and many UK government departments.
?What If! were accredited with The Guardians Top 100 Employers for 2006/7 and also were awarded the Financial Times 'Best Place to Work UK' award for 2 years consecutively in 2004 and 2005.
http://www.whatifinnovation.com
More about Fathom Partners
Founded in 2001 by Harry Blundun and Harry Hobson, Fathom Partners is a London-based strategic digital innovation firm, focusing on media, telecoms and technology. Fathom helps its clients to develop new products and services, solve business problems and improve operations. Its approach combines the rigour of strategy consulting with hands-on experience in technology, marketing and operations and an ability to think creatively, bringing its clients a fresh perspective. Fathom's team is expert in digital content and services online and on mobile, and in healthcare technology.
Fathom's clients include the BBC, Channel 4, UKTV, France Telecom, Visa, Vodafone, Intel, adidas and Ofcom, and smaller companies and start ups.
Media Enquiries to Sejal Parekh, T: +44 (0)207 535 8745, E: sejal.parekh@whatifinnovation.com
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