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The "average" Australian according to statistics is a 37 year-old woman with two kids, a mortgage and three bedroom house. But how "typical" are her consumer choices? Image from ShutterstockWho is the “typical” or “average” consumer? Is there such a thing? What do they look like? How do they make decisions>

“I have lost D’Artagnan, in whom I had every confidence,” wrote King Louis XIV to his Queen Consort, Maria Theresa of Spain, after he received news that his right-hand man, Charles de Batz de Castelmore, the Earl of Artagnan, was killed during the siege of Maastricht in the summer of 1673.D’Artagnan would>

Personalized online ads must work for the same reason advertising must work; it wouldn't be a trillion-dollar industry if it didn't work. Even supplements and organic food are only $140 billion, and those are really popular things that don't work. Advertising is not popular at all but good luck succeeding without>

Picking cultural winners in the name of public interest is a time-honored tool of government and the social engineers giving them input, but the reasons for bans are often suspect. Banning cigarettes in bars and restaurants rather than creating an evidence-based ventilation requirement was going to cut smoking, it>

The Posthumous Memoir of Ignaz VenetzThis memoir was published by the Swiss Natural Sciences Society, shortly after the death of Ignaz Venetz, to honor his great contribution to science.For background information, please see part 1 of this article -The Posthumous Memoir Of Ignaz Venetz and Ignaz Venetz>

Christopher Portier, Ph.D., recently gave a deposition in liability litigation hearings related to cases filed by environmental lawyers against Monsanto’s Roundup. If you are not aware, Dr. Portier is external special adviser to the International Agency for Research on Cancer (IARC) working group that prepared>

