Interventions intended to encourage green choices among individuals, including for recycling or energy use, would be better targeted at moments of major change in people's lives if they are to stick, according to a new study from University of Bath psychology researchers.
In their paper, published in the Journal of Environmental Psychology, behaviour change experts from the University's Department of Psychology suggest that life transitions, such as a house move or changing jobs, can provide a window of opportunity, during which time habits can be shifted. After this point habits become entrenched and far harder to change.