An experimental study which sought to determine perceptions of sexual text (sext) messaging situations concluded that men and women were judged differently by the sext messages they sent, even when they were the same.
When messages were unsolicited, men were judged as creepy while women were judged as more appropriate.
The strange conclusion by the authors from their finding was not the obvious one, that men were being discriminated against, "slut shaming" for guys, but that consent is important in sexting. Sexting. Vaguely date rapey when a guy does it. But when a woman does it, hegemonic masculinity stereotypes gave more women a free pass.