Most people who have tried to install new computer software are happy to know that a common set of default options is available. For many, they will work fine and customization is only required in a few instances, which leads to less technical support, frustration and downtime.
Can that same computer software model work in health care?
In an opinion article in the September 28 issue of the New England Journal of Medicine, lead author Scott D. Halpern, M.D., a fellow in the division of Pulmonary, Allergy and Critical Care Medicine in the University of Pennsylvania Health System, and colleagues, argue that these concepts applied by marketers should also be used by the medical community to benefit patients.