Environmental groups are concerned they have lost the trust of the public regarding global warming so they have taken to new marketing approaches.    They started the last decade with runaway public interest and goodwill and ended it with scandals and black marks on the credibility of the climate field.
On Tuesday, September 11th, 2012, I will make the attacks of 2001 a political issue.  For almost 10 years, these attacks have been used by Republicans as a political issue, justifying everything from conspicuous consumption to the Two War Economy of stopping (inflaming) Global Terrorism. 
2000 years from now, if future researchers find our Science 2.0 mug, what would it tell them? 

Quite a bit, it turns out - at least regarding the social structure of the period in which we live.   Coffee is big in society.   But America is a young country compared to an ancient empire like Greece.   Studying drinks in ancient Greece over a long period can help researchers piece together what the social structure may have been like beyond select older writings.