Can emotional states be measured quantitatively?
A team of researchers at KAIST in Daejeon, South Korea has developed a flexible, wearable 20mm x 20mm polymer sensor that can directly measure the degree and occurrence of piloerection
- commonly known as goose bumps, which is caused by sudden changes in body temperature or emotional states.
Interesting science and technology, but also a dream for politicians and advertisers. Imagine a world in which real-time physical and emotional response helped to determine the experience of political campaigns, online ads or the temperature in the room.