LONDON, March 17 /PRNewswire/ --

- Expands Platform for the Entire Subscriber Base

Azercell Telekom, the largest mobile operator in Azerbaijan announced today its decision to expand its Celltick-operated idle screen broadcast channel to its entire customer base.

The service, called 'Simurq' which is powered by Celltick's LiveScreen Media platform was originally launched to a limited audience of 300,000. Based on the impressive ARPU figures, Azercell has nominated Celltick to manage the service for the entire user base in cooperation with Unimark, a leading content aggregator in Azerbaijan.

Simurq broadcasts entertainment, news, sports, business and lifestyle teasers, as well as advertising and operator promotions, direct to the idle screens of mobile handsets, turning them into a network of synchronised, interactive personal billboards. Azercell sees Simurq as one of the big media channels in the country after TV and Radio and believes it will lead the evolution to mobile advertising.

Revenue from the service is generated by content downloads, premium content applications, and subscription services, which account for 77% of all clicks.

Azercell is the first company in the TeliaSonera Eurasia group to deploy Celltick's LiveScreen(TM) technology. TeliaSonera Eurasia is a leading provider of mobile telecommunications services in the Eurasian emerging markets through its operations in Azerbaijan, Kazakhstan, Georgia, Moldova, Tajikistan, Kirgizstan, Uzbekistan, Nepal and Cambodia. The company's network coverage spans over 115 million people.

Despite having aggressive targets for growth, the success of our Simurq service has exceeded expectations, comments Ali Agan, CEO at Azercell. As well as raising content usage, Celltick's LiveScreen(TM) Media platform has enabled us to provide an exciting value added service to our subscribers, as well as raise awareness and consumption of our content catalogue. Based on Celltick's unique knowledge of this media, we believe that they are best able to help us reach even higher revenue goals by working directly with us to manage the service.

Stephen Dunford, CEO of Celltick said, While Celltick already has over 35 operator customers around the world, Azercell's Simurq service was a key implementation for us as it provides us with an entry point into the emerging markets of Moldova, Georgia, Azerbaijan, Kazakhstan, Uzbekistan Tajikistan. We are positive that our success with Azercell will spur additional implementations in the region.

About Celltick (

Celltick Technologies Ltd., the pioneer of Active Mobile Marketing, has introduced a new medium into the mobile space. Its flagship product, LiveScreen(TM) Media, allows content providers and advertisers to broadcast targeted content and marketing messages to millions of mobile idle screens, turning them into a network of interactive billboards, creating a strong revenue stream for operators.

The company has close relations with all network infrastructure companies, major SIM vendors, leading handset manufacturers and industry standard organisations, as well as global content providers and media agents.

Founded in 2000 and privately owned, Celltick is headquartered in the UK with offices in Russia, Singapore, India, Thailand, Brazil and Israel.

About Azercell (

Azercell is Azerbaijan's leading GSM operator with 3.5 million subscribers and over 60% market share. Azercell Telecom LLC has been operating since December 15, 1996. Since the day of establishment, the carrier has been actively deploying the most up-to-date technologies in its network to expand the country's domestic and international communications, one of the most important complements of Azerbaijan's growing petroleum, energy, and financial industries.

Celltick Press Contact Samantha Talpir Tel: +972-52-6947154

Celltick Press Contact, Samantha Talpir, Tel: +972-52-6947154,