ATLANTA and LONDON, October 7 /PRNewswire/ --
North America's leading Digital Promotion Agency, Brandmovers Inc. of Atlanta, and Egovision Ltd. of London announced today the formation of Brandmovers Europe, Ltd. to better serve its clients on both sides of the Atlantic. Brandmovers Europe will leverage the marketing technology and experience of both firms to offer clients digital marketing solutions including:
-- Points based promotional loyalty programs with on-demand fulfillment mechanisms -- Web-based brand promotions: flash games, user generated content promotions, and interactive sweepstakes/prize-draws -- Branded widgets and web applications for social networks -- Viral marketing campaigns -- Mobile / Cell-phone promotional marketing applications
"The digital marketing space continues to migrate from traditional web and search advertising to quantifiable brand promotion," says Andrew Mitchell, President of Brandmovers, Inc. "Our brand, agency, and media clients are looking for creative promotional solutions that engage consumers beyond impressions to capture relevant data and incent sales behavior. With the creation of Brandmovers Europe, our capacity to rapidly deliver these solutions has more than doubled."
According to John Lyons, Managing Director of Brandmovers Europe Ltd., "Clients are increasingly interested in integrating digital marketing programs across borders to leverage the ubiquity of the internet. Because so many brands operate multi-nationally branded web promotions are a low cost marketing solution -- particularly in tougher economic times."
The financial terms of the transaction were not disclosed.
About Brandmovers:
Brandmovers builds and develops digital brand promotions featuring advergames, contests, sweepstakes, loyalty programs, and more for leading consumer brands globally.
Web site: http://www.brandmovers.com http://www.brandmoversuk.com
Hector Pages of Brandmovers, Inc., +1-678-718-1842
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