COLUMBUS, Ohio - When people playing violent video games focus on killing and maiming, they don't often remember the corporate brands they see along the way.
That's the conclusion of a new study that is one of the first to look at whether product placements in video games are an effective form of advertising.
Results showed that gamers who played with nonviolent goals recalled 51 percent more brands shown inside the game than did those playing the exact same game with violent goals.
"Killing characters in video games may be fun for players, but it appears to be bad for business," said Brad Bushman, co-author of the study and professor of communication and psychology at The Ohio State University.