Montreal, May 25, 2016 -- Humans aren't much different from other animals. Just like Pavlov's dogs, we can become conditioned to associate environmental cues with rewards. Innocent enough when the sight of your sneakers makes you want to go for a run, but not necessarily so when the sight of the liquor store prompts you to want a drink.
Indeed, Pavlovian cues that predict alcohol can lead us toward addiction. And sometimes those cues can become desirable in and of themselves, as shown in a new study published in Frontiers in Behavioral Neuroscience by researchers from Concordia University in Montreal.