How do you know when your brand has captured the latest wave in popular culture?

When it gets mentioned a lot in popular music. Though companies are scrambling to try and get Twitter mentions and Facebook likes, they should instead be paying musical artists to be seen with their products - or at least sing about it. Alcohol is responsible for at least 4,700 deaths per year among young people under the age of 21 in the U.S. and more than 70 percent of high school students have consumed alcohol while about 22 percent engage in heavy episodic drinking. If companies want to get a piece of that action, they need to be more proactive.

When you have only had telescopes for a few hundred years, it can be difficult to determine the history of our Sun and figure out what it was like billions of years ago. One way to do that, and to predict the future of our star, is to find those rare stars that are almost exactly like our own, but at different stages of their lives.

Astronomers have identified a star that is essentially an identical twin to our Sun, but 4 billion years older — almost like seeing a real version of the twin paradox in action.[1]

Stacy McGaugh, professor of astronomy at Case Western Reserve, and Mordehai Milgrom, the father of Modified Newtonian Dynamics (MOND) and professor of physics at Weizmann Institute in Israel, say the MOND modified law of gravity correctly predicted, in advance of the observations, the velocity dispersion - the average speed of stars within a galaxy relative to each other - in 10 dwarf satellite galaxies of the Milky Way's giant neighbor Andromeda.

The relatively large velocity dispersions observed in these types of dwarf galaxies is usually attributed to dark matter. Modified Newtonian Dynamics (MOND) is an alternative hypothesis to dark matter and succeeded in anticipating the observations.

The radioactive ocean plume from the 2011 Fukushima nuclear incident will reach the shores of the US within three years from the date of the incident - but it will be harmless, according to a new paper.

Atmospheric radiation was detected quickly even in the US but radioactive particles in the ocean plume take considerably longer to travel the same distance so, in the paper, researchers outline a range of ocean simulations they use to track and predict the path of the radiation from the Fukushima incident.

The models identified where it would likely travel through the world's oceans for the next 10 years.

Time of year and weather conditions don't have much influence on depressive symptoms. Getting depressed when it's cold and dreary outside may not be as common as believed.

Though some Europeans were still hunter-gatherers in 4,600 BC, there was interaction between the hunter-gatherer and farming communities and a 'sharing' of animals and knowledge  which led to acquisition of domesticated pigs from nearby farmers, according to new evidence.