I'll be with approximately 200 CEOs at the Mission Bay Conference Center April 19th in San Francisco for the 2012 Personalization Summit. Obviously personalization will grow into a vital component for Science 2.0 so this will be interesting stuff.

Here's the blurb:

As Personalization redefines itself in businesses, technology, and society today, it’s important to realize just how we arrived back at personalization, how to adapt to the new environment, and
how to stay current, given the new technologies that are constantly evolving.

This year’s summit will exclusively bring together 200 top CEOs, executives, experts, influencers, and other prominent leaders with a vested interest of personalization in today’s world. The invite-only event will consist of interactive panel discussions from industry-leading organizations to discuss benefits and implications of personalization, privacy, email marketing, display advertising and more. As big data becomes the new buzz word and people begin to expect more personal and meaningful interactions from brands and services they use, how can businesses effectively communicate to customers and show their offerings matter more than those of their competitors?

For more information, check out the 2012 Personalization Summit