As more people become fat, fat becomes more acceptable - even normal - and the definition of 'obesity' gets pushed further out.
Today, fat is the new 'normal', according to Florida State University Assistant Professor of Economics Frank Heiland and Federal Reserve Bank of Boston Economist Mary Burke, who are the co-authors of a paper published in the academic journal Economic Inquiry that argues that the ballooning weight of the population has fed even more collective weight gain as our perception of what is considered a normal body size has changed.
“This is a social force that we are trying to document because the rise in obesity has occurred so rapidly over the past 30 years,” said Heiland, who also is affiliated with FSU’s Center for Demography and Population Health.