I almost feel badly for continuing to pick on Chipotle. The company has been supernaturally inept this year. They can do
nothing right. They may not even be able to make gravity work anymore.
Yet, they are so smug, and transparently phony that it is difficult to refrain from kicking them when they are down, as in "keep down"—something their patrons are having trouble doing with their lunch.
It is ironic that most of their problems began when they hopped on the phony anti-GMO express. I guess it seemed like a good corporate maneuver at the time, but I think they picked the wrong train: