Can you trust any Yelp review when some restaurants create fake online restaurants as portals to avoid their own bad reviews, or pay for good ones?
And as organizations like the American Council on Science and Health quickly learned, when a cabal of anti-science groups, like SourceWatch, US Right To Know, Natural News, and Joe Mercola team up with Mother Jones to undermine your work, the public will rightfully only look skin deep and not realize the negative press is being manufactured.