White people, even children as young as 10, avoid talking about race because any opinion may appear prejudiced, according to new research, but that approach often backfires as blacks tend to view that approach as evidence of prejudice, especially when race is clearly relevant.
These results are from two separate sets of experiments led by researchers from Tufts University and Harvard Business School. Their findings are reported in the October issue of the Journal of Personality and Social Psychology(1) and the September issue of Developmental Psychology(2).
“Efforts to talk about race are fraught with the potential for misunderstandings,” said the studies’ lead author, Evan Apfelbaum, a PhD candidate at Tufts University. “One way that whites try to appear unbiased is to avoid talking about race altogether, a tendency we refer to as strategic colorblindness.”